Market Insights Advertising & Media Media Cinema

Cinema Concessions - Belgium

Belgium

In Belgium, revenue in the Cinema Concessions market market is projected to reach €108.30m in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.30%, leading to a projected market volume of €127.40m by 2029.
By 2029, the number of viewers in the Cinema Concessions market market in Belgium is expected to amount to 3.5m users.
User penetration in Belgium will be 27.2% in 2024 and is forecasted to increase to 29.4% by 2029.
The average revenue per viewer in Belgium is projected to reach €34.01.
In a global context, the highest revenue will be generated the United States, amounting to €9,166.00m in 2024.
In Belgium, cinema concessions are increasingly embracing gourmet offerings and local specialties, reflecting a growing trend toward enhancing the overall movie-going experience.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Belgium has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Belgian moviegoers have shown a growing preference for a more immersive and enjoyable cinema experience. They are increasingly looking for a complete entertainment package when they visit the cinema, which includes not only the movie itself but also a range of concessions such as popcorn, candy, and beverages. This trend is influenced by the global shift towards experiential entertainment, where consumers seek unique and memorable experiences.

Trends in the market: One of the key trends in the Cinema Concessions market in Belgium is the introduction of premium and gourmet offerings. Cinemas are now offering a wider selection of high-quality snacks and beverages, including artisanal popcorn flavors, gourmet chocolates, and craft beers. This trend caters to the growing demand for premium products and provides an elevated cinema experience. Additionally, there is a focus on healthier options, with the availability of organic snacks and drinks to cater to health-conscious consumers. Another trend in the market is the integration of technology to enhance the concessions experience. Many cinemas in Belgium have implemented self-service kiosks and mobile ordering apps, allowing customers to conveniently order and pay for their concessions without waiting in long lines. This not only improves efficiency but also provides a more seamless and personalized experience for customers.

Local special circumstances: Belgium has a strong culture of cinema-going, with a high number of cinemas per capita compared to other countries. This creates a competitive market where cinemas need to differentiate themselves to attract customers. Offering a wide range of concessions and constantly innovating in this area has become a key strategy for cinemas to stand out from the competition. Additionally, Belgium is known for its love of food and culinary traditions. This has influenced the Cinema Concessions market, with cinemas in Belgium focusing on offering a diverse range of food and beverage options that cater to local tastes and preferences. Belgian moviegoers appreciate the opportunity to indulge in their favorite snacks and drinks while enjoying a movie.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Belgium is also influenced by underlying macroeconomic factors. Belgium has a stable economy, with a strong middle class that has disposable income to spend on entertainment. As the economy continues to grow, more people have the means to visit cinemas and indulge in concessions. Furthermore, the increasing popularity of streaming services and online entertainment platforms has led cinemas to enhance their concessions offerings as a way to attract and retain customers. By providing a unique and enjoyable cinema experience, cinemas can differentiate themselves from the convenience of watching movies at home. In conclusion, the Cinema Concessions market in Belgium is developing in response to changing customer preferences for an immersive cinema experience, the introduction of premium and gourmet offerings, the integration of technology, and local special circumstances such as Belgium's strong cinema culture and culinary traditions. These trends are supported by underlying macroeconomic factors such as a stable economy and the need for cinemas to compete with online entertainment platforms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.