Market Insights Advertising & Media Advertising

Digital Classifieds - New Zealand

New Zealand

Ad spending in the Digital Classifieds market in New Zealand is forecasted to reach €61.58m in 2024.
The expected annual growth rate (CAGR 2024-2029) is 0.92%, leading to a projected market volume of €64.46m by 2029.
When compared globally, the majority of ad spending will originate from China (€7,104.00m in 2024).
The average ad spending per internet user in the General classifieds market is projected to be €3.54 in 2024.
Within the Digital Classifieds market in New Zealand, 50% of total ad spending will come from mobile in 2029.
New Zealand's digital classifieds market is witnessing a surge in user engagement, driven by innovative ad formats and targeted audience segmentation strategies.

Key regions: Japan, Australia, Europe, India, Germany

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Analyst Opinion

The Digital Classifieds market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly turning to digital classifieds platforms to buy and sell goods and services. The convenience and accessibility of online platforms have made them a popular choice among consumers. Additionally, the ability to browse and compare products and services from the comfort of their own homes has further fueled the demand for digital classifieds.

Trends in the market: One of the key trends in the digital classifieds market in New Zealand is the rise of niche platforms catering to specific industries or interests. These specialized platforms provide a targeted approach for both buyers and sellers, allowing them to connect with like-minded individuals and find exactly what they are looking for. This trend has been driven by the increasing demand for more personalized and tailored experiences in the online marketplace. Another trend in the market is the integration of mobile technology. With the widespread adoption of smartphones and tablets, consumers are now able to access digital classifieds platforms on the go. This has led to a shift in the way people buy and sell goods and services, with mobile devices becoming the primary tool for online transactions. As a result, digital classifieds platforms have invested heavily in mobile optimization and user-friendly interfaces to cater to this growing segment of mobile users.

Local special circumstances: New Zealand's relatively small population and geographic isolation have created a unique market for digital classifieds. The limited number of potential buyers and sellers in the country has led to a higher level of competition among online platforms. As a result, digital classifieds platforms in New Zealand have had to innovate and differentiate themselves to attract and retain customers. This has led to the development of specialized platforms that cater to specific industries or interests, as well as the integration of mobile technology to enhance the user experience.

Underlying macroeconomic factors: The strong economy and high levels of internet penetration in New Zealand have also contributed to the growth of the digital classifieds market. With a stable and prosperous economy, consumers have more disposable income to spend on goods and services, leading to increased demand in the online marketplace. Additionally, the high levels of internet penetration in the country have made it easier for consumers to access digital classifieds platforms and engage in online transactions. In conclusion, the Digital Classifieds market in New Zealand is experiencing significant growth and development due to customer preferences for convenience and accessibility, as well as the rise of niche platforms and the integration of mobile technology. The local special circumstances, including the small population and geographic isolation, have also contributed to the unique market dynamics in New Zealand. Furthermore, the strong economy and high levels of internet penetration have provided a favorable environment for the growth of the digital classifieds market in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.