Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - New Zealand

New Zealand

Ad spending in the E-mail Advertising market in New Zealand is projected to reach €33.69m in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 2.06%, resulting in a projected market volume of €37.30m by 2029.
In global comparison, most ad spending will be generated the United States (€3,149.00m in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to amount to €6.55 in 2024.
New Zealand's E-mail Advertising market is witnessing a surge in personalized campaigns, leveraging data analytics to target niche audiences effectively.

Key regions: Japan, Germany, United States, Europe, Asia

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Analyst Opinion

The Email Advertising market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand have shown a strong preference for email advertising as a means of communication with businesses. This is due to several factors, including the convenience and accessibility of email, the ability to customize and personalize messages, and the increasing reliance on digital communication. Additionally, customers appreciate the targeted nature of email advertising, as it allows them to receive relevant and tailored promotions and offers.

Trends in the market: One of the key trends in the Email Advertising market in New Zealand is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, people are constantly connected to their email accounts, making it easier for businesses to reach their target audience through email advertising. This trend is further supported by the growing popularity of mobile apps and mobile-friendly websites, which provide a seamless and user-friendly experience for customers. Another trend in the market is the integration of email advertising with other digital marketing channels. Businesses in New Zealand are recognizing the importance of a cohesive and integrated marketing strategy, and are therefore incorporating email advertising into their overall marketing campaigns. This integration allows businesses to reach customers through multiple channels and provides a more holistic approach to customer engagement.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both opportunities and challenges for the Email Advertising market. On one hand, the smaller population allows for a more targeted and personalized approach to email advertising, as businesses can focus on specific customer segments. On the other hand, the smaller market size means that businesses may need to be more creative and innovative in order to stand out and capture the attention of customers.

Underlying macroeconomic factors: The growing Email Advertising market in New Zealand can be attributed to several underlying macroeconomic factors. Firstly, the country has a strong and stable economy, which provides a favorable business environment for companies to invest in marketing and advertising. Additionally, New Zealand has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread internet usage creates a fertile ground for email advertising, as businesses can reach a large and diverse audience. Furthermore, the increasing digitization of businesses in New Zealand is driving the growth of the Email Advertising market. As more companies move their operations online, they are recognizing the importance of digital marketing channels, including email advertising, to reach and engage with their customers. This shift towards digitalization is expected to continue in the future, further fueling the growth of the Email Advertising market in New Zealand.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.