Market Insights Advertising & Media Advertising

Cinema Advertising - New Zealand

New Zealand

In New Zealand, ad spending in the Cinema Advertising market is projected to reach €9.06m in 2024.
Ad spending in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.66%, leading to a projected market volume of €11.93m by 2029.
While most revenue in the Cinema Advertising market is anticipated to be generated the United States, in New Zealand will also see a significant market volume of €882.80m in 2024.
By 2029, the number of viewers in New Zealand's Cinema Advertising market is expected to reach 2.1m users.
Furthermore, the average ad spending per viewer in New Zealand's Cinema Advertising market is projected to amount to €4.66 in 2024.
In New Zealand, cinema advertising is increasingly becoming a preferred channel for brands seeking to engage audiences through immersive storytelling experiences.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Analyst Opinion

The Cinema Advertising market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly drawn to the unique and immersive experience that cinema advertising offers. Unlike traditional forms of advertising, such as television or online ads, cinema advertising allows for a captive audience in a distraction-free environment. This appeals to customers who are seeking a break from the constant bombardment of advertising in their everyday lives. Additionally, cinema advertising provides a larger-than-life viewing experience, making it more impactful and memorable for viewers.

Trends in the market: One of the key trends in the Cinema Advertising market in New Zealand is the increasing use of targeted and personalized advertising. Advertisers are leveraging data and analytics to better understand their target audience and create tailored advertisements that resonate with them. This trend is driven by advancements in technology, which enable advertisers to collect and analyze data on consumer behavior, preferences, and demographics. By delivering personalized ads, advertisers can maximize the effectiveness of their campaigns and ensure that they are reaching the right audience at the right time. Another trend in the market is the integration of digital advertising into cinema screens. With the rise of digital technology, cinemas are now equipped with state-of-the-art digital screens, allowing for dynamic and interactive advertising. This opens up new possibilities for advertisers to engage with their audience through interactive content, such as games, quizzes, and social media integration. Digital advertising also enables real-time updates and changes to advertisements, providing advertisers with greater flexibility and agility in their campaigns.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both challenges and opportunities for the Cinema Advertising market. On one hand, the smaller population means that there is a limited audience for advertisers to target. However, this also means that there is less competition in the market, allowing advertisers to reach a larger share of the population with their campaigns. Additionally, New Zealand has a strong cinema culture, with people often going to the movies as a social activity. This creates a favorable environment for cinema advertising, as it is a medium that is already embraced by the local population.

Underlying macroeconomic factors: The growth of the Cinema Advertising market in New Zealand is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in consumer spending. This provides advertisers with a larger pool of potential customers to target. Additionally, the tourism industry in New Zealand is thriving, with a record number of international visitors. This presents an opportunity for advertisers to reach a diverse audience, including both locals and tourists. In conclusion, the Cinema Advertising market in New Zealand is witnessing strong growth and development. Customer preferences for the unique and immersive experience of cinema advertising, along with the increasing use of targeted and personalized advertising, are driving this growth. The integration of digital advertising into cinema screens and the favorable local circumstances in New Zealand further contribute to the market's expansion. Overall, the underlying macroeconomic factors, such as steady economic growth and a thriving tourism industry, are also supporting the growth of the Cinema Advertising market in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.