Market Insights Advertising & Media Advertising

Digital Banner Advertising - New Zealand

New Zealand

Ad spending in the Digital Banner Advertising market in New Zealand is forecasted to reach €311.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.71%, leading to a projected market volume of €411.40m by 2029.
When compared globally, the majority of ad spending will originate from the United States (€62,240.00m in 2024).
The average ad spending per internet user in the Digital Banner Advertising market is estimated to be €60.63 in 2024.
Within the Digital Banner Advertising market, 56% of the total ad spending will be attributed to mobile in 2029.
New Zealand's digital banner advertising market is seeing a surge in programmatic buying, driving targeted and efficient ad placements for local businesses.

Key regions: India, China, Europe, Japan, United States

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Analyst Opinion

The Digital Banner Advertising market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: Customers in New Zealand have shown a strong preference for digital advertising, particularly in the form of banner ads. This is due to the increasing use of digital devices, such as smartphones and tablets, which has led to a shift in consumer behavior. Customers are spending more time online and are more likely to engage with digital ads compared to traditional forms of advertising. Additionally, the ability to target specific audiences and track the effectiveness of campaigns has made digital banner advertising a popular choice for businesses in New Zealand.

Trends in the market: One of the key trends in the Digital Banner Advertising market in New Zealand is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad inventory, making it more efficient and cost-effective. This trend has been driven by the availability of data and technology that enables advertisers to target their ads to specific audiences. As a result, programmatic advertising has become a preferred method for buying and selling digital banner ads in New Zealand. Another trend in the market is the rise of mobile advertising. With the increasing use of smartphones and tablets, advertisers are recognizing the importance of reaching consumers on these devices. Mobile banner ads are designed specifically for mobile screens and offer a more interactive and engaging experience for users. As a result, mobile advertising has become a significant part of the Digital Banner Advertising market in New Zealand.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which presents both opportunities and challenges for the Digital Banner Advertising market. On one hand, the smaller population means that advertisers can reach a more targeted audience, leading to higher conversion rates. On the other hand, the smaller market size means that there is limited ad inventory available, which can drive up advertising costs. To overcome this challenge, advertisers in New Zealand are increasingly using programmatic advertising to ensure that their ads are reaching the right audience at the right time.

Underlying macroeconomic factors: The strong growth in the Digital Banner Advertising market in New Zealand can be attributed to several underlying macroeconomic factors. Firstly, the country has a stable and growing economy, which has led to increased consumer spending and business investment. This has created a favorable environment for advertisers to invest in digital banner advertising. Secondly, New Zealand has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a large and active online audience, which advertisers can target through digital banner ads. Lastly, the government in New Zealand has been supportive of the digital advertising industry, implementing policies and regulations that promote competition and innovation. This has created a favorable business environment for advertisers and has contributed to the growth of the Digital Banner Advertising market in the country.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.