Market Insights Advertising & Media Advertising

Digital Classifieds - Europe

Europe

Ad spending in the Digital Classifieds market in Europe is forecasted to reach €5.51bn in 2024.
The market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 0.57%, leading to a projected market volume of €5.67bn by 2029.
When compared globally, the highest ad spending is expected to come from China (€7,003.00m in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be €2.07 in 2024.
Within the Digital Classifieds market, 48.82% of the total ad spending will be attributed to mobile in 2029.
In Europe, the Digital Classifieds market in France is experiencing a surge in user engagement and revenue growth.

Key regions: Asia, China, France, United States, Japan

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Analyst Opinion

The Digital Classifieds market in Europe is experiencing significant growth and development. Customer preferences, trends in the market, and local special circumstances are driving this growth. Additionally, underlying macroeconomic factors are playing a role in shaping the market. Customer preferences in Europe are shifting towards online platforms for buying and selling goods and services. The convenience and accessibility of digital classifieds platforms are attracting a large number of customers. People are increasingly using these platforms to find jobs, buy and sell second-hand items, and search for rental properties. The ability to easily browse and filter through listings, as well as the option to communicate directly with sellers, are key factors driving the popularity of digital classifieds in Europe. Trends in the market show a growing demand for specialized digital classifieds platforms. While general classifieds websites continue to dominate the market, niche platforms catering to specific industries or demographics are gaining traction. This trend is driven by the desire for more targeted and relevant listings. For example, there are now digital classifieds platforms specifically for job seekers, real estate, automotive, and even pet-related services. This trend is likely to continue as consumers seek out platforms that provide a more tailored experience. Local special circumstances also contribute to the development of the Digital Classifieds market in Europe. Each country in Europe has its own unique set of circumstances that influence the market. For example, in countries with high unemployment rates, job-related digital classifieds platforms are particularly popular. In countries with high levels of tourism, platforms for short-term rentals and vacation properties thrive. Additionally, cultural factors and local regulations can impact the types of listings and services that are available on digital classifieds platforms. Underlying macroeconomic factors also play a role in the growth of the Digital Classifieds market in Europe. Economic stability and increasing internet penetration rates are important drivers of market growth. As more people gain access to the internet, the potential customer base for digital classifieds platforms expands. Furthermore, economic stability encourages consumer spending and confidence, leading to increased buying and selling activity on these platforms. Overall, the Digital Classifieds market in Europe is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, coupled with the desire for more targeted listings, are driving the popularity of digital classifieds. As the market continues to evolve, it is likely that specialized platforms will continue to gain prominence, catering to specific industries and demographics. Additionally, local factors and economic stability will continue to shape the market in each country throughout Europe.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.