Market Insights Mobility Travel & Tourism

Camping - Switzerland

Switzerland

Switzerland's Camping market is forecasted to generate a revenue of €57.78m by 2024, with an expected annual growth rate (CAGR 2024-2029) of 1.80%, resulting in a projected market volume of €63.18m by 2029.
The number of users in this market is expected to increase to 0.50m users by 2029, with a user penetration rate of 5.1% in 2024, and an expected rise to 5.5% by 2029.
The average revenue per user (ARPU) is anticipated to be €127.60.
By 2029, online sales are expected to account for 58% of the total revenue in the Camping market.
In terms of global comparison, United States is projected to generate the most revenue, amounting to €23,690m in 2024.
Switzerland's camping market is experiencing a rise in demand for luxury glamping options among affluent travelers seeking a unique outdoor experience.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

Switzerland, known for its stunning landscapes and outdoor activities, has seen a notable development in its Camping market.

Customer preferences: Swiss consumers are increasingly seeking unique and authentic experiences, driving the demand for camping holidays. They appreciate the opportunity to connect with nature, unwind from urban life, and engage in outdoor activities. This preference aligns with a global trend towards sustainable and eco-friendly travel options.

Trends in the market: The camping market in Switzerland is witnessing a rise in popularity among both domestic and international tourists. This trend can be attributed to the growing interest in experiential travel, where holidaymakers prioritize experiences over material possessions. Additionally, the COVID-19 pandemic has led to a surge in staycations and outdoor vacations, further boosting the camping market in the country. Tourists are increasingly opting for camping as a cost-effective and flexible accommodation option, allowing them to explore Switzerland's picturesque locations at their own pace.

Local special circumstances: Switzerland's well-maintained camping sites, set against breathtaking backdrops of mountains, lakes, and forests, attract campers from around the world. The country's efficient infrastructure, safety standards, and environmental initiatives make it an ideal destination for outdoor enthusiasts. Swiss camping sites often offer a range of amenities, including hiking trails, cycling routes, and water sports facilities, catering to diverse preferences of campers.

Underlying macroeconomic factors: The stable economy and high standard of living in Switzerland contribute to the growth of the camping market. As disposable incomes remain relatively high, Swiss consumers have the financial means to invest in outdoor experiences such as camping trips. Furthermore, the government's support for sustainable tourism practices and conservation efforts enhances the appeal of camping as an environmentally friendly holiday option. Overall, the combination of consumer preferences, market trends, special circumstances, and macroeconomic factors has propelled the camping market in Switzerland towards continued growth and popularity.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.