Market Insights Mobility Travel & Tourism

Camping - Norway

Norway

Norway is expected to see a significant growth in revenue for the Camping market in the coming years.
By 2024, it is projected to reach a revenue of €114.90m, with an annual growth rate (CAGR 2024-2028) of 0.56%.
This growth is expected to result in a projected market volume of €117.50m by 2028.
The number of users in the Camping market is also expected to increase in Norway, reaching 0.62m users by 2028.
However, user penetration is expected to decrease from 12.8% in 2024 to 11.0% by 2028.
The average revenue per user (ARPU) is projected to be €162.50.
In terms of sales, 57% of total revenue in the Camping market is expected to be generated through online sales by 2028.
When compared to other countries, United States is projected to generate the most revenue in the Camping market, with €21,280m in 2024.
Camping in Norway offers stunning natural landscapes and a wide range of outdoor activities, making it a popular choice for nature enthusiasts.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Norway has been experiencing a significant growth in recent years.

Customer preferences: Norwegian customers are increasingly drawn to camping as a way to connect with nature and enjoy outdoor activities. The trend towards sustainable and eco-friendly practices is also influencing customer preferences, with many campers seeking environmentally conscious camping options.

Trends in the market: One notable trend in the Camping market in Norway is the popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to customers who want to experience the outdoors without sacrificing comfort. Additionally, there is a growing interest in camping in off-the-beaten-path locations, away from crowded tourist areas.

Local special circumstances: Norway's stunning natural landscapes, including fjords, mountains, and forests, make it an ideal destination for camping enthusiasts. The country's "allemannsretten" or "right to roam" law allows people to camp on uncultivated land for up to two nights, further boosting the camping culture in Norway. This unique legal right sets Norway apart from other countries and encourages both locals and tourists to explore the great outdoors through camping.

Underlying macroeconomic factors: The strong economy in Norway has contributed to the growth of the Camping market, as consumers have more disposable income to spend on recreational activities like camping. Additionally, the increase in domestic tourism due to travel restrictions has led to a surge in camping trips within the country. This trend is expected to continue as Norwegians prioritize outdoor experiences and sustainable travel options.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.