Market Insights Mobility Travel & Tourism

Camping - Malaysia

Malaysia

Malaysia is projected to generate a revenue of €5.29m in the Camping market by 2024.
The revenue is expected to exhibit an annual growth rate (CAGR 2024-2028) of 3.50%, leading to a projected market volume of €6.07m by 2028.
The Camping market is expected to have 64.61k users users by 2028, with a user penetration of 0.2% in both 2024 and 2028.
The average revenue per user (ARPU) is estimated to be €86.36.
Additionally, it is projected that 61% of the total revenue in the Camping market will be generated through online sales by 2028.
Comparing globally, United States is expected to generate the highest revenue of €21,280m in 2024.
Camping in Malaysia offers a unique opportunity to experience the country's tropical climate, diverse wildlife, and stunning beaches.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Malaysia is experiencing a surge in popularity, driven by a combination of factors unique to the region.

Customer preferences: Customers in Malaysia are increasingly seeking outdoor experiences and nature-based activities, leading to a growing interest in camping. The younger generation, in particular, is drawn to the idea of disconnecting from technology and immersing themselves in the natural beauty that Malaysia has to offer.

Trends in the market: One noticeable trend in the Malaysian camping market is the rise of glamping, a luxurious form of camping that appeals to those looking for a more comfortable outdoor experience. This trend is in line with global preferences for experiential travel and unique accommodations. Additionally, there is a growing demand for eco-friendly camping options, reflecting a broader environmental consciousness among consumers.

Local special circumstances: Malaysia's diverse landscapes, including lush rainforests, pristine beaches, and stunning mountains, provide ample opportunities for camping enthusiasts. The country's tropical climate also allows for year-round camping, further fueling the market's growth. Additionally, the government's efforts to promote tourism and outdoor activities are creating a favorable environment for the camping industry to thrive.

Underlying macroeconomic factors: The overall growth of the tourism industry in Malaysia is contributing to the development of the camping market. As more tourists seek authentic and off-the-beaten-path experiences, camping emerges as a popular choice. Furthermore, the increasing disposable income among Malaysians is enabling more people to invest in outdoor gear and equipment, driving the growth of the camping market in the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.