Market Insights Mobility Travel & Tourism

Camping - Italy

Italy

The Camping market in Italy is expected to experience a substantial growth in the coming years.
By 2024, the projected revenue is estimated to reach €0.64bn.
The revenue is further expected to increase annually at a growth rate of 4.30%, resulting in a projected market volume of €0.79bn by 2029.
Moreover, the number of users in the Camping market is expected to increase and reach 1.93m users by 2029.
The user penetration is anticipated to grow from 3.0% in 2024 to 3.3% by 2029.
It is worth noting that the average revenue per user (ARPU) is expected to be €0.36k.
In addition to this, it is projected that 74% of the total revenue in the Camping market will be generated through online sales by 2029.
It is interesting to note that in a global comparison, United States is expected to generate the most revenue, with a projected revenue of €23,930m in 2024.
Italy's camping market is experiencing a rise in demand for luxury glamping options, with travelers seeking a unique and comfortable outdoor experience.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

Italy, known for its rich history, stunning architecture, and delicious cuisine, also boasts a thriving camping market that attracts both domestic and international tourists.

Customer preferences: Italian campers are increasingly seeking unique and immersive experiences in nature, driving the demand for camping sites that offer activities such as hiking, biking, and water sports. Additionally, there is a growing interest in eco-friendly and sustainable camping options, reflecting a broader global trend towards responsible tourism.

Trends in the market: One notable trend in the Italian camping market is the rise of glamping, a luxurious form of camping that combines the experience of being in nature with high-end amenities. This trend caters to campers looking for comfort and convenience without compromising on the outdoor experience. Another trend is the growing popularity of camper vans and RVs, providing travelers with flexibility and freedom to explore Italy's diverse landscapes.

Local special circumstances: Italy's diverse geography, including picturesque coastlines, rolling hills, and majestic mountains, offers a wide range of camping opportunities for enthusiasts. From seaside campsites in Sicily to mountain retreats in the Dolomites, campers in Italy can choose from a variety of stunning locations to pitch their tents or park their RVs. The country's mild climate also makes it an attractive destination for camping year-round.

Underlying macroeconomic factors: The growth of the camping market in Italy can be attributed to several macroeconomic factors, including an increase in domestic tourism as Italians opt for more affordable travel options within the country. Additionally, the rise of digital platforms and online booking services has made it easier for campers to find and reserve camping sites, contributing to the market's expansion. As the travel industry continues to recover from the impact of the COVID-19 pandemic, camping offers a safe and socially distanced vacation option, further driving the market's growth.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.