Market Insights Mobility Travel & Tourism

Camping - France

France

France is expected to witness a significant growth in revenue from the Camping market in the coming years.
The projected revenue for 2024 is estimated to be €1.41bn and the market volume is expected to reach €1.74bn by 2029, exhibiting a CAGR of 4.30%.
The number of users is also expected to rise and reach 11.31m users by 2029, with a user penetration of 14.7% in 2024, which is projected to increase to 17.3% by 2029.
The ARPU in this market is expected to be €147.90.
Online sales are projected to generate 53% of the total revenue in the Camping market by 2029.
It is noteworthy that United States is expected to generate the majority of revenue in this market, with a projected revenue of €23,930m in 2024, in comparison to other countries.
France's camping market is experiencing a rise in demand for eco-friendly and sustainable campsites, catering to the country's growing environmentally-conscious population.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The camping market in France is experiencing significant growth and evolution in response to changing consumer preferences and local special circumstances.

Customer preferences: Customers in France are increasingly seeking unique and authentic travel experiences, driving the demand for camping holidays. The desire to connect with nature, explore the countryside, and engage in outdoor activities has contributed to the popularity of camping as a preferred accommodation choice. Additionally, there is a growing trend towards sustainable and eco-friendly tourism, with campgrounds in France often emphasizing environmental conservation and offering green initiatives to attract environmentally-conscious travelers.

Trends in the market: In France, there is a noticeable shift towards more luxurious and comfortable camping options, such as glamping (glamorous camping) sites and upscale campgrounds that provide high-quality amenities and services. This trend reflects the changing preferences of modern campers who seek convenience and comfort while still enjoying the outdoor experience. Furthermore, the rise of digital nomadism and remote work has led to an increase in long-term camping stays, with campgrounds in France adapting to accommodate this new segment of customers by offering extended stay options and improved connectivity.

Local special circumstances: France's diverse landscapes, ranging from picturesque coastal regions to stunning mountain ranges, provide an ideal backdrop for camping enthusiasts. The country's well-developed camping infrastructure, including a wide range of campsites catering to different preferences and budgets, has made it a popular destination for both domestic and international campers. Additionally, the rich cultural heritage and culinary traditions of France offer campers a unique opportunity to immerse themselves in the local lifestyle while enjoying the outdoors.

Underlying macroeconomic factors: The camping market in France is also influenced by macroeconomic factors such as changing travel patterns, economic stability, and government policies promoting tourism. As disposable incomes rise and consumer confidence improves, more people are willing to invest in leisure travel experiences like camping. Moreover, government initiatives to support the tourism sector and promote outdoor activities have contributed to the growth of the camping market in France.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.