Market Insights Mobility Travel & Tourism

Camping - China

China

China's Camping market is expected to achieve a revenue of €13.10bn in 2024, with an annual growth rate (CAGR 2024-2028) of 9.89%.
This is projected to result in a market volume of €19.10bn by 2028.
By then, the Camping market is expected to have 200.10m users users, with a user penetration of 14.0%.
In 2024, the user penetration is expected to be 10.5%, with an average revenue per user (ARPU) of €87.43.
By 2028, 60% of the total revenue in the Camping market is likely to be generated through online sales.
Comparatively, United States is projected to generate the highest revenue of €21,580m in 2024, in the global Camping market.
Camping is becoming increasingly popular among Chinese millennials as a way to escape the fast-paced city life and reconnect with nature.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

Amidst the rapid urbanization and technological advancements in China, the Camping market is experiencing a notable surge in interest and growth.

Customer preferences: Chinese consumers are increasingly seeking outdoor experiences and a closer connection to nature, driving the demand for camping equipment and accessories. The younger generation, in particular, is showing a growing interest in outdoor activities as a way to escape the pressures of urban life and find relaxation in natural settings.

Trends in the market: One prominent trend in the Chinese Camping market is the rising popularity of glamping, a luxurious form of camping that offers high-end amenities and accommodations. This trend caters to consumers looking for unique and comfortable outdoor experiences without compromising on comfort. Additionally, there is a growing demand for eco-friendly and sustainable camping products as environmental awareness among Chinese consumers continues to increase.

Local special circumstances: China's vast and diverse landscapes provide ample opportunities for camping enthusiasts, ranging from picturesque mountains to serene lakes and forests. The country's rich cultural heritage and ancient traditions also contribute to the appeal of camping as a way to explore traditional Chinese customs and connect with the country's history.

Underlying macroeconomic factors: The growing disposable income and expanding middle class in China are driving the Camping market's growth, as more consumers have the financial means to invest in outdoor recreational activities. Additionally, government initiatives promoting domestic tourism and outdoor sports are further fueling the development of the Camping market in the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.