Market Insights Mobility Travel & Tourism

Camping - Belgium

Belgium

Belgium is expected to see a significant increase in revenue in the Camping market, with projected revenue reaching €17.74m by 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2029) of 2.94%, resulting in a projected market volume of €20.51m by 2029.
The number of users in the Camping market is also expected to increase, reaching 181.50k users by 2029.
Despite the growth in revenue and users, user penetration in the Camping market is expected to remain low, at 1.3% in both 2024 and 2029.
However, the average revenue per user (ARPU) is expected to be high, with a projected amount of €114.20.
Online sales are also expected to play a significant role in the Camping market, with 63% of total revenue being generated through online channels by 2029.
In terms of global comparison, United States is expected to generate the most revenue in the Camping market, with a projected amount of €23,690m in 2024.
However, in Belgium still has the potential for significant growth in this market.
Belgium's camping market has seen a rise in popularity among families seeking affordable and nature-focused vacations.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Analyst Opinion

The Camping market in Belgium has been experiencing notable growth and evolution in recent years.

Customer preferences: Customers in Belgium are increasingly drawn to camping as a way to connect with nature and enjoy outdoor activities. The trend towards sustainable and eco-friendly travel options has also influenced consumer preferences in the camping market.

Trends in the market: One of the key trends in the camping market in Belgium is the rising popularity of glamping, which offers a more luxurious camping experience. This trend caters to consumers looking for unique and comfortable accommodation options while still enjoying the outdoors. Additionally, there is a growing interest in camping among younger demographics, who see it as a budget-friendly way to travel and explore different regions of Belgium.

Local special circumstances: Belgium's strategic location in Europe makes it an attractive destination for campers looking to explore multiple countries in a single trip. The country's well-maintained camping sites and infrastructure also contribute to its appeal among domestic and international campers. Furthermore, Belgium's diverse landscapes, including forests, coastlines, and countryside, provide a variety of camping experiences for visitors.

Underlying macroeconomic factors: The overall growth of the tourism industry in Belgium has positively impacted the camping market. As more people seek authentic and immersive travel experiences, camping offers a unique way to connect with the local culture and environment. Additionally, the flexibility and freedom that camping provides appeal to travelers looking to customize their trips according to their preferences and budget constraints.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.