Platform Delivery - Japan

  • Japan
  • The Platform Delivery market in Japan is projected to witness a significant growth in revenue, reaching €3.36bn by 2024.
  • This is expected to result in an annual growth rate (CAGR 2024-2028) of 5.67%, leading to a projected market volume of €4.19bn by 2028.
  • Moreover, the number of users in the Platform Delivery market is anticipated to reach 30.9m users by 2028.
  • The user penetration rate, which is currently at 20.1% in 2024, is expected to increase to 25.3% by 2028.
  • Furthermore, the average revenue per user (ARPU) is projected to amount to €134.10.
  • In a global comparison, in China is expected to generate the highest revenue in the Platform Delivery market, with a staggering €151,000.00m in 2024.
  • Additionally, in China boasts the highest user penetration rate in the market, projected to reach 51.2%.
  • Japan's platform delivery market is thriving, with an increasing number of consumers relying on convenient and efficient online platforms for food and product deliveries.

Key regions: United States, South Korea, China, Asia, India

Comparación de regiones

Analyst Opinion

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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