Market Insights Digital Online Food Delivery Meal Delivery

Platform Delivery - China

China

The Platform Delivery market in China is projected to experience significant growth in the coming years.
By 2024, the revenue in this market is expected to reach an impressive €153.20bn.
This upward trend is anticipated to continue, with a forecasted annual growth rate (CAGR 2024-2028) of 4.16%.
As a result, the market volume is projected to reach €180.30bn by 2028.
Furthermore, the number of users in the Platform Delivery market is expected to increase steadily.
It is estimated to amount to 0.8bn users by 2028.
This growth in user base is accompanied by an increase in user penetration.
In 2024, the user penetration is projected to be 51.2%, but it is expected to rise to 56.4% by 2028.
The average revenue per user (ARPU) is another important metric to consider in the Platform Delivery market.
It is anticipated to reach €204.50.
In terms of global comparison, in China is set to generate the majority of the revenue in the Platform Delivery market, with a staggering €153.20bn expected in 2024.
This signifies the significant role and potential of the Chinese market in this industry.
Moreover, in China also boasts the highest user penetration rate in the Platform Delivery market, projected to be 51.2%.
This highlights the strong presence and adoption of platform delivery services in the country.
"The rise of e-commerce platforms like Alibaba and JD.com in China has led to a booming platform delivery market, with rapid expansion and fierce competition among logistics providers."

Key regions: United States, South Korea, China, Asia, India

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Analyst Opinion

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.