Market Insights Digital eServices Online Gambling

Online Lottery - Slovakia

Slovakia

Revenue in the Online Lottery market is projected to reach €21.24m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.56%, resulting in a projected market volume of €26.37m by 2028.
In the Online Lottery market, the number of users is expected to amount to 106.1k users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €254.00.
In global comparison, most revenue will be generated in the United States (€5,250.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The Online Lottery market in Slovakia has been experiencing significant growth in recent years. This can be attributed to several factors including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Slovakia, there is a growing demand for online lottery services. This can be attributed to the convenience and accessibility offered by online platforms. Customers can easily participate in lottery games from the comfort of their own homes, eliminating the need to travel to physical lottery outlets. Additionally, online lottery platforms often offer a wider variety of games and larger jackpots, which appeals to customers looking for more excitement and potential winnings.

Trends in the market: One of the key trends in the Online Lottery market in Slovakia is the increasing popularity of mobile lottery applications. With the widespread use of smartphones, more and more customers are opting to play lottery games on their mobile devices. This trend is driven by the convenience and flexibility that mobile applications offer, allowing customers to play anytime and anywhere. As a result, online lottery operators are investing in mobile platforms and developing user-friendly apps to cater to this growing demand. Another trend in the market is the introduction of innovative lottery games and features. Online lottery operators are constantly looking for ways to differentiate themselves and attract new customers. This has led to the introduction of new game formats, such as instant win games and scratch cards, which provide immediate results and instant gratification. Additionally, online lottery platforms are incorporating social elements into their offerings, allowing customers to play with friends and participate in group purchases, enhancing the overall gaming experience.

Local special circumstances: Slovakia has a long history of lottery participation, with lotteries being a popular form of entertainment and a way to support various charitable causes. This cultural acceptance of lotteries has created a favorable environment for the growth of the Online Lottery market in Slovakia. Additionally, the government has implemented regulations to ensure the integrity and fairness of lottery games, providing customers with a sense of trust and security when participating in online lotteries.

Underlying macroeconomic factors: The growing Online Lottery market in Slovakia can also be attributed to the country's improving economic conditions. As the economy strengthens, consumers have more disposable income to spend on leisure activities, including online lottery games. Furthermore, the increasing internet penetration and access to smartphones have made online lottery platforms more accessible to a larger portion of the population. In conclusion, the Online Lottery market in Slovakia is experiencing significant growth due to customer preferences for convenience and accessibility, the introduction of innovative games and features, the cultural acceptance of lotteries, and the improving macroeconomic conditions. As these factors continue to drive the market, it is expected that the Online Lottery market in Slovakia will continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.