Market Insights Digital eServices Event Tickets

Music Events - Slovakia

Slovakia

Revenue in the Music Events market is projected to reach €58.73m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.17%, resulting in a projected market volume of €66.55m by 2028.
In the Music Events market, the number of users is expected to amount to 825.7k users by 2028.
User penetration will be 14.8% in 2024 and is expected to hit 15.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €72.90.
In global comparison, most revenue will be generated in the United States (€15,580.00m in 2024).
With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

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Analyst Opinion

The Music Events market in Slovakia has been experiencing significant growth in recent years.

Customer preferences: Slovakia has a rich musical heritage and a strong appreciation for live music. Music events, such as concerts and festivals, are highly popular among the population. Slovakians enjoy a wide range of music genres, including pop, rock, classical, and folk. They are willing to spend their money on tickets to attend live performances by both local and international artists. In addition, the younger generation in Slovakia has a strong interest in music and actively seeks out opportunities to discover new artists and attend music events.

Trends in the market: One of the key trends in the Music Events market in Slovakia is the increasing number of international artists performing in the country. As Slovakia's economy has been growing steadily, it has become an attractive destination for global music acts. The country's central location in Europe and its well-developed infrastructure make it a convenient stop for artists touring the region. This trend has led to a greater variety of music events being available to Slovakian audiences, catering to different tastes and preferences. Another trend in the market is the rise of music festivals. Slovakia has seen a surge in the number of music festivals taking place across the country. These festivals attract both local and international attendees and offer a unique and immersive music experience. The popularity of music festivals can be attributed to the desire for a multi-day event that combines music, entertainment, and socializing. These festivals often feature a diverse lineup of artists, providing something for everyone.

Local special circumstances: Slovakia's music events market is also influenced by local special circumstances. The country has a strong tradition of folk music, which is deeply rooted in its culture. This has led to the emergence of folk music festivals, where traditional Slovakian music is celebrated and preserved. These festivals attract both locals and tourists who are interested in experiencing the unique sounds and traditions of Slovakia.

Underlying macroeconomic factors: The growth of the Music Events market in Slovakia can be attributed to several underlying macroeconomic factors. The country's overall economic development has resulted in increased disposable income for the population, allowing them to spend more on leisure activities such as attending music events. Additionally, the government has recognized the importance of the cultural sector and has invested in the development of music venues and infrastructure. In conclusion, the Music Events market in Slovakia is thriving due to the strong customer preferences for live music, the increasing number of international artists performing in the country, the rise of music festivals, the local special circumstances of folk music festivals, and the underlying macroeconomic factors of economic development and government support. The future looks promising for the Music Events market in Slovakia, as the demand for live music experiences continues to grow.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.