Market Insights Digital eServices Online Gambling

Online Lottery - Canada

Canada

Revenue in the Online Lottery market is projected to reach €0.54bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.14%, resulting in a projected market volume of €0.66bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 1.1m users by 2028.
User penetration will be 2.3% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.60k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The Online Lottery market in Canada has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in Canada are increasingly turning to online platforms for their lottery needs due to the convenience and accessibility they offer. Online lottery platforms provide customers with the ability to purchase tickets from the comfort of their own homes, eliminating the need to visit physical lottery retailers. Additionally, online platforms often offer a wider variety of lottery games and promotions, giving customers more options to choose from.

Trends in the market: One of the key trends in the online lottery market in Canada is the increasing popularity of mobile lottery apps. With the widespread use of smartphones, customers are now able to access lottery games and purchase tickets on the go. Mobile apps provide a seamless and user-friendly experience, allowing customers to easily participate in lottery games anytime, anywhere. This trend has contributed to the overall growth of the online lottery market in Canada. Another trend in the market is the introduction of innovative lottery games and features. Online platforms are constantly looking for ways to attract and engage customers, and one way they are doing this is by offering unique and exciting lottery games. These games often come with special features such as bonus rounds, instant wins, and progressive jackpots, which add an element of excitement and anticipation for players. This trend has helped to generate interest and increase participation in the online lottery market in Canada.

Local special circumstances: One of the factors contributing to the growth of the online lottery market in Canada is the legal framework surrounding gambling. Canada has a well-established and regulated gambling industry, with each province and territory having its own regulatory body. This provides a safe and secure environment for customers to participate in online lottery games, giving them confidence in the legitimacy of the platforms. Additionally, the revenue generated from the lottery industry in Canada is often used to support various social programs and initiatives, which further incentivizes customers to participate.

Underlying macroeconomic factors: The growth of the online lottery market in Canada can also be attributed to underlying macroeconomic factors. Canada has a strong and stable economy, with a high level of disposable income among its population. This provides customers with the financial means to participate in lottery games and contributes to the overall demand for online lottery services. Additionally, the increasing adoption of technology and internet connectivity in Canada has made it easier for customers to access online platforms and participate in lottery games. Overall, the Online Lottery market in Canada is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, the introduction of innovative games and features, the supportive legal framework, and the strong economy all contribute to the development of the online lottery market in Canada.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.