Online Gambling - Canada

Canada

Revenue in the Online Gambling market is projected to reach €3.88bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.07%, resulting in a projected market volume of €5.10bn by 2028.
The Online Casinos market has a projected market volume of €2.42bn in 2024.
In global comparison, most revenue will be generated in the United States (€21,360.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €205.00 in 2024.
In the Online Gambling market, the number of users is expected to amount to 20.7m users by 2028.
User penetration in the Online Gambling market will be at 48.6% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Gambling market in Canada has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the online gambling market in Canada is the increasing preference for convenience and accessibility. With the advent of technology and the widespread use of smartphones and internet connectivity, Canadians are now able to access online gambling platforms from the comfort of their own homes or on the go. This convenience factor has attracted a large number of customers to the online gambling market.

Trends in the market: Another trend that has contributed to the growth of the online gambling market in Canada is the increasing popularity of sports betting. Canadians have always had a passion for sports, and the ability to bet on their favorite teams and athletes online has added a new level of excitement to the sports viewing experience. This trend has been further fueled by the legalization of single-event sports betting in Canada, which has opened up new opportunities for online gambling operators.

Local special circumstances: In addition to customer preferences and trends, there are also some local special circumstances that have influenced the development of the online gambling market in Canada. One of these is the regulatory environment. While online gambling is legal in Canada, each province has its own regulations and licensing requirements. This has created a fragmented market with different operators catering to different provinces. However, efforts are being made to create a more unified regulatory framework to ensure consumer protection and responsible gambling practices.

Underlying macroeconomic factors: The growth of the online gambling market in Canada is also influenced by underlying macroeconomic factors. The country has a relatively high disposable income, which allows Canadians to spend more on leisure activities such as online gambling. Additionally, the Canadian economy has been relatively stable in recent years, which has contributed to consumer confidence and willingness to spend on non-essential activities. In conclusion, the online gambling market in Canada is experiencing significant growth due to customer preferences for convenience and accessibility, the increasing popularity of sports betting, local special circumstances such as the regulatory environment, and underlying macroeconomic factors. As the market continues to evolve, it will be important for operators to adapt to changing customer preferences and regulatory requirements to ensure sustainable growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.