Market Insights Digital eServices Online Education

Online University Education - Indonesia

Indonesia

Revenue in the Online University Education market is projected to reach €0.78bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.06%, resulting in a projected market volume of €1.32bn by 2028.
In the Online University Education market, the number of users is expected to amount to 1.9m users by 2028.
User penetration will be 0.4% in 2024 and is expected to hit 0.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.71k.
In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Indonesia is experiencing significant growth and development due to several key factors. Customer preferences for flexible and accessible education, along with the increasing demand for higher education in the country, are driving the expansion of online university education. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences for flexible and accessible education are playing a major role in the development of the Online University Education market in Indonesia. Many individuals in the country are looking for opportunities to further their education while balancing work and personal commitments. Online university education provides the flexibility to study at one's own pace and from anywhere, making it an attractive option for busy professionals and those living in remote areas. The convenience and accessibility of online education are appealing to a wide range of customers, leading to increased demand for online university programs. The increasing demand for higher education in Indonesia is also fueling the growth of the Online University Education market. The country's population is growing rapidly, and there is a strong desire among young people to obtain a university degree. However, traditional brick-and-mortar universities have limited capacity to accommodate the growing number of students. Online university education provides a scalable solution to meet the increasing demand for higher education in the country. As a result, more students are enrolling in online degree programs, driving the expansion of the market. In addition to customer preferences and demand, there are also local special circumstances that are contributing to the growth of the Online University Education market in Indonesia. The country has a large number of remote and underserved areas where access to quality education is limited. Online university education can bridge this gap by providing educational opportunities to individuals in these areas. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education as traditional classrooms were forced to close. This has further boosted the demand for online university programs in Indonesia. Underlying macroeconomic factors are also playing a role in the development of the Online University Education market. Indonesia has been experiencing steady economic growth, which has resulted in an expanding middle class with higher disposable incomes. As a result, more individuals are able to afford higher education and are willing to invest in online degree programs. Additionally, advancements in technology and internet infrastructure have made online education more accessible and reliable, further driving the growth of the market. Overall, the Online University Education market in Indonesia is experiencing significant growth and development due to customer preferences for flexible and accessible education, increasing demand for higher education, local special circumstances, and underlying macroeconomic factors. This trend is expected to continue as more individuals in the country recognize the benefits and opportunities offered by online university programs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.