Market Insights Digital eServices Dating Services

Online Dating - Indonesia

Indonesia

Revenue in the Online Dating market is projected to reach €15.76m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.43%, resulting in a projected market volume of €15.49m by 2028.
In the Online Dating market, the number of users is expected to amount to 4.8m users by 2028.
User penetration will be 1.6% in 2024 and is expected to hit 1.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €3.45.
In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Dating market in Indonesia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online platforms for social interaction. Customer preferences in the Online Dating market in Indonesia have shifted towards convenience and efficiency. With the busy and fast-paced lifestyles of modern Indonesians, many are turning to online dating platforms as a convenient way to meet potential partners. These platforms offer a wide range of features and services that make it easier for users to connect with others, such as advanced search filters, instant messaging, and video chat capabilities. Additionally, the anonymity provided by online dating platforms allows users to feel more comfortable and confident in expressing themselves, leading to increased engagement and interaction. One of the key trends in the Online Dating market in Indonesia is the growing popularity of mobile dating apps. With the widespread adoption of smartphones and the increasing availability of affordable internet access, more Indonesians are using mobile dating apps to find love and companionship. These apps offer a seamless and user-friendly experience, allowing users to browse profiles, send messages, and arrange dates with just a few taps on their screens. The convenience and accessibility of mobile dating apps have made them a preferred choice for many Indonesians, especially among the younger generation. Another trend in the Online Dating market in Indonesia is the rise of niche dating platforms. As the market becomes more saturated, dating platforms are targeting specific segments of the population to differentiate themselves and attract a loyal user base. For example, there are now dating platforms specifically designed for religious groups, ethnic minorities, and professionals. These niche platforms cater to the unique preferences and needs of their target audience, providing a more tailored and personalized dating experience. In addition to customer preferences, there are also local special circumstances that have influenced the development of the Online Dating market in Indonesia. The country's conservative cultural norms and religious beliefs have traditionally discouraged casual dating and premarital relationships. However, as societal attitudes evolve and the younger generation becomes more open-minded, there has been a gradual shift towards acceptance of online dating as a legitimate way to meet potential partners. This changing social landscape has created new opportunities for online dating platforms to thrive in Indonesia. Underlying macroeconomic factors have also played a role in the growth of the Online Dating market in Indonesia. The country's growing middle class and increasing urbanization have contributed to higher disposable incomes and greater access to technology, driving the demand for online dating services. Additionally, Indonesia's large population, with a significant percentage of young adults, provides a large and diverse user base for online dating platforms to tap into. In conclusion, the Online Dating market in Indonesia is experiencing growth due to changing customer preferences, the popularity of mobile dating apps, the rise of niche platforms, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, online dating platforms will need to adapt and innovate to meet the changing needs and preferences of Indonesian consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.