Market Insights Digital eServices Online Education

Online University Education - Chile

Chile

Revenue in the Online University Education market is projected to reach €1.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.10%, resulting in a projected market volume of €2.41bn by 2028.
In the Online University Education market, the number of users is expected to amount to 335.0k users by 2028.
User penetration will be 1.1% in 2024 and is expected to hit 1.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €7.44k.
In global comparison, most revenue will be generated in the United States (€75.52bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Chile has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Chile have shifted towards online education due to its convenience and flexibility. With the increasing availability of high-speed internet and advancements in technology, students are now able to access quality education from the comfort of their own homes. Online university education offers a wide range of programs and courses, allowing students to pursue their desired fields of study without the limitations of geographical location. Additionally, online education provides the flexibility to balance work and study, making it an attractive option for individuals who are already employed or have other commitments. Trends in the market indicate a growing demand for online university education in Chile. The COVID-19 pandemic has further accelerated this trend, as traditional educational institutions have had to shift to online learning formats. This has led to increased awareness and acceptance of online education among students and parents. Furthermore, the market has witnessed the emergence of specialized online platforms and institutions that cater specifically to the needs of online learners. These platforms offer a variety of interactive learning tools, personalized support, and networking opportunities, enhancing the overall learning experience for students. Local special circumstances in Chile have also contributed to the growth of the online university education market. The country's geography, with its long north-south extent and remote areas, makes it challenging for individuals in certain regions to access traditional educational institutions. Online education provides a solution to this issue, allowing students from all parts of the country to pursue higher education without the need to relocate. Additionally, the cost of living and tuition fees in Chile have been rising, making online education a more affordable alternative for many students. Underlying macroeconomic factors have played a role in the development of the online university education market in Chile. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and a growing middle class. As a result, more individuals have the financial means to invest in higher education. Furthermore, the government has recognized the importance of online education in expanding access to education and improving the country's human capital. This has led to the implementation of policies and initiatives to promote and support the growth of online education in Chile. In conclusion, the Online University Education market in Chile is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience, flexibility, and affordability of online education have made it an attractive option for students in Chile, driving the demand for online university programs and courses.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.