Market Insights Digital eServices Dating Services

Casual Dating - Chile

Chile

Revenue in the Casual Dating market is projected to reach €2.37m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.85%, resulting in a projected market volume of €2.55m by 2028.
In the Casual Dating market, the number of users is expected to amount to 549.0k users by 2028.
User penetration will be 2.6% in 2024 and is expected to hit 2.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €4.77.
In global comparison, most revenue will be generated in the United States (€268.50m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Región

Comparación de regiones

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Analyst Opinion

The Casual Dating market in Chile is experiencing significant growth and development in recent years.

Customer preferences: Chilean customers are increasingly turning to casual dating platforms to meet new people and explore romantic connections in a more relaxed and non-committal manner. This shift in customer preferences can be attributed to several factors. Firstly, the younger generation in Chile is more open-minded and progressive when it comes to relationships, valuing personal freedom and independence. They are looking for casual dating experiences that allow them to meet new people and have fun without the pressure of a serious commitment. Additionally, the rise of digital technology and social media has made it easier for people to connect with others and explore their romantic options online. Chilean customers appreciate the convenience and accessibility of casual dating platforms, which enable them to meet potential partners from the comfort of their own homes.

Trends in the market: One of the key trends in the casual dating market in Chile is the increasing popularity of mobile dating apps. These apps provide users with a quick and convenient way to browse potential matches and initiate conversations. The ease of use and the ability to connect with others on the go have made mobile dating apps a preferred choice among Chilean customers. Another trend is the growing acceptance and normalization of casual dating in Chilean society. As more people embrace the idea of non-committal relationships, the demand for casual dating platforms continues to rise. This trend is further fueled by the influence of Western culture and the portrayal of casual dating in popular media.

Local special circumstances: Chilean society is known for its conservative values and traditional views on relationships. However, there has been a gradual shift towards more liberal attitudes, especially among the younger generation. This change in mindset has created a fertile ground for the growth of the casual dating market in Chile. Additionally, the relatively high levels of internet penetration and smartphone usage in Chile have contributed to the success of casual dating platforms. The widespread access to technology has made it easier for people to connect with others and explore their romantic options.

Underlying macroeconomic factors: The growing casual dating market in Chile can also be attributed to underlying macroeconomic factors. Chile has experienced steady economic growth in recent years, leading to an increase in disposable income among its population. As people have more disposable income, they are more willing to spend money on leisure activities, including casual dating. Furthermore, the rise of the gig economy and flexible working arrangements has created a lifestyle that is conducive to casual dating. People have more free time and flexibility to pursue romantic relationships outside of traditional norms. In conclusion, the Casual Dating market in Chile is experiencing significant growth and development due to changing customer preferences, the popularity of mobile dating apps, the normalization of casual dating, local special circumstances, and underlying macroeconomic factors. As Chilean society becomes more open-minded and technology continues to advance, the casual dating market is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.