Market Insights Digital eServices Dating Services

Matchmaking - Iran

Iran

Revenue in the Matchmaking market is projected to reach €6.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.85%, resulting in a projected market volume of €11.85m by 2028.
In the Matchmaking market, the number of users is expected to amount to 1,106.0k users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 1.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €9.02.
In global comparison, most revenue will be generated in China (€1,111.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in Iran has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Matchmaking market in Iran have shifted towards online platforms and mobile applications. This can be attributed to the increasing use of smartphones and internet penetration in the country. Customers are now looking for convenient and efficient ways to meet potential partners, and online platforms provide them with a wide range of options and the ability to connect with others from the comfort of their own homes. Additionally, online platforms offer features such as personality matching algorithms and advanced search filters, which help customers find compatible partners more easily. Trends in the Matchmaking market in Iran indicate a growing demand for niche matchmaking services. While traditional matchmaking services still exist, there has been a rise in specialized platforms catering to specific communities or interests. These platforms allow customers to find potential partners who share similar backgrounds, values, or hobbies. This trend can be attributed to the increasing desire for personalized experiences and the need for compatibility in relationships. Niche matchmaking services provide customers with a more targeted approach to finding a suitable partner, increasing their chances of a successful match. Local special circumstances in Iran have also contributed to the development of the Matchmaking market. In Iran, dating and relationships are subject to cultural and religious norms. Traditional matchmaking has long been a part of Iranian culture, with families and friends playing a significant role in finding suitable partners for individuals. However, as societal norms evolve, there is a growing need for alternative methods of finding partners. Online platforms and mobile applications offer a more modern and discreet approach to matchmaking, allowing individuals to explore their options beyond their immediate social circles. Underlying macroeconomic factors have also played a role in the growth of the Matchmaking market in Iran. The country has a young and growing population, with a significant proportion of the population being of marriageable age. This demographic trend has created a large pool of potential customers for matchmaking services. Additionally, Iran's improving economic conditions have led to increased disposable income among its citizens. This has allowed individuals to invest in matchmaking services, viewing them as an investment in their future happiness. In conclusion, the Matchmaking market in Iran is experiencing growth due to changing customer preferences, the rise of niche matchmaking services, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal norms evolve, it is expected that the Matchmaking market in Iran will continue to develop and provide individuals with new opportunities to find compatible partners.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.