Digital Treatment & Care - South America

South America

The South American Digital Treatment & Care market is expected to witness significant growth in the coming years.
According to projections, the market's revenue is estimated to reach €2.16bn by 2024.
Furthermore, an annual growth rate (CAGR 2024-2028) of 8.38% is anticipated, leading to a market volume of €2.98bn by 2028.
In terms of user penetration, it is predicted to be 23.56% in 2024 and is anticipated to increase to 26.80% by 2028.
This indicates that a larger portion of the South American population will be utilizing digital treatment and care services in the coming years.
The average revenue per user (ARPU) is projected to amount to €22.22.
This figure illustrates the average amount of revenue generated per user in the South American market.
When compared globally, in the United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, the projected revenue for the United States is estimated to be €22,160.00m.
These figures highlight the potential growth and revenue opportunities in the Digital Treatment & Care market in South America.
In South America, the digital treatment & care market is rapidly growing, with Brazil leading the way in innovative healthcare solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Digital Treatment & Care market in South America is witnessing significant growth and development, with various sub-markets such as contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction in the region.

Customer preferences: Customers in South America are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized healthcare options. The demand for contraception/fertility apps is on the rise as individuals look for efficient and discreet ways to manage their reproductive health. Medication checker apps are also popular among consumers who prioritize medication safety and adherence. Online pharmacies are gaining popularity due to the convenience of ordering medications from the comfort of one's home.

Trends in the market: In South America, there is a growing trend towards the adoption of smart health devices such as thermometers, blood glucose meters, and blood pressure meters. These devices offer individuals the ability to monitor their health parameters in real-time and track trends over time, empowering them to take proactive steps towards improving their health. Social alarms are also becoming more prevalent in the region, especially among the elderly population and individuals with chronic conditions, providing them with a sense of security and enabling quick access to emergency assistance when needed.

Local special circumstances: South America is a diverse region with varying healthcare infrastructure and access across countries. In some parts of South America, there may be limited access to healthcare facilities, making digital treatment and care solutions particularly valuable. Additionally, cultural factors and societal norms may influence the adoption of certain digital health technologies in different countries within the region.

Underlying macroeconomic factors: The digital treatment & care market in South America is also influenced by macroeconomic factors such as increasing smartphone penetration, improving internet connectivity, and rising healthcare expenditure. As more individuals gain access to smartphones and the internet, the potential user base for digital health solutions expands. Furthermore, governments and healthcare providers in South America are increasingly recognizing the benefits of digital health technologies in improving healthcare outcomes and reducing overall healthcare costs, driving further growth in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.