Market Insights Digital Digital Health Digital Treatment & Care

Digital Care Management - South America

South America

The South American Digital Care Management market is projected to reach a revenue of €1,643.00m in 2024.
The market is expected to grow at an annual rate of 9.32% (CAGR 2024-2028), resulting in a projected market volume of €2,347.00m by 2028.
The user penetration rate is expected to be 24.52% in 2024 and is projected to increase to 28.07% by 2028.
The average revenue per user (ARPU) is estimated to be €16.22.
In comparison to other countries globally, in the United States is anticipated to generate the highest revenue, amounting to €17,380.00m in 2024.
In South America, the trend in the Digital Health market for Digital Care Management is driven by the increasing demand for telemedicine services and remote patient monitoring.

Key regions: Italy, Japan, United Kingdom, France, Asia

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Analyst Opinion

The Digital Care Management market in South America is experiencing significant growth and development, driven by various factors influencing consumer preferences and market trends in the region.

Customer preferences: Customers in South America are increasingly seeking convenient and accessible healthcare solutions, leading to a growing demand for digital care management services such as online pharmacies, medication checker apps, and contraception and fertility apps. The convenience of ordering medications online, accessing information on medications, and managing reproductive health through digital platforms is appealing to tech-savvy consumers in the region.

Trends in the market: In Brazil, online pharmacies are gaining popularity due to the vast geographical size of the country and the challenges in accessing traditional brick-and-mortar pharmacies in remote areas. The convenience of ordering medications online and having them delivered to their doorstep is driving the growth of the online pharmacy segment in the country. Colombia is witnessing a surge in the usage of medication checker apps, as consumers are becoming more conscious about medication safety and interactions. These apps provide users with valuable information about their medications, potential side effects, and interactions with other drugs, empowering them to make informed decisions about their health. In Argentina, there is a growing trend towards the use of contraception and fertility apps as women prioritize reproductive health and family planning. These apps offer features such as menstrual tracking, ovulation prediction, and fertility monitoring, catering to the evolving needs of women in the country.

Local special circumstances: One of the key special circumstances impacting the Digital Care Management market in South America is the varying regulatory landscape across countries. Each country has its own regulations governing the sale of medications online, the use of healthcare apps, and the dissemination of reproductive health information. Market players need to navigate these regulatory challenges to ensure compliance and seamless operations in the region.

Underlying macroeconomic factors: The growing penetration of smartphones and internet connectivity in South America is a key macroeconomic factor driving the adoption of digital care management services. As more consumers gain access to smartphones and the internet, the demand for convenient healthcare solutions delivered through digital platforms is expected to rise. Additionally, the increasing focus on healthcare digitization and telemedicine initiatives by governments in the region is further fueling the growth of the Digital Care Management market in South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.