Online Doctor Consultations - South America

South America

The Online Doctor Consultations market in South America is projected to reach a revenue of €1.00bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 8.39%, resulting in a projected market volume of €1.38bn by 2028.
The user penetration is estimated to be 1.66% in 2024 and is expected to increase to 1.84% by 2028.
The average revenue per user (ARPU) is projected to be €145.80.
In global comparison, in the United States is expected to generate the highest revenue in the Online Doctor Consultations market, reaching €4,628.00m in 2024.
In South America, the market for online doctor consultations is rapidly growing, as people seek convenient and accessible healthcare solutions.

Key regions: France, Europe, India, United States, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Doctor Consultations market in South America is experiencing a significant growth trajectory, driven by the increasing adoption of digital health solutions and the convenience they offer to consumers.

Customer preferences: Consumers in South America are increasingly valuing the convenience and accessibility of online doctor consultations, digital fitness, and well-being services. The ability to consult with healthcare professionals remotely, access fitness programs from the comfort of their homes, and receive digital treatment and care is appealing to individuals with busy schedules or limited access to traditional healthcare facilities.

Trends in the market: In Brazil, the largest country in South America, there is a growing trend towards using online platforms for doctor consultations, especially in rural areas where access to healthcare facilities may be limited. The digital fitness and well-being segment is also gaining traction, with a rise in the popularity of virtual fitness classes and wellness programs. Additionally, the digital treatment and care sector is seeing innovations in telemedicine technologies, making it easier for patients to receive remote medical advice and monitoring.

Local special circumstances: In countries like Argentina and Chile, where healthcare infrastructure may face challenges in meeting the needs of the population, online doctor consultations are becoming a preferred option for many individuals. The convenience of being able to consult with a healthcare provider without the need to travel long distances is a significant advantage in these regions. Furthermore, the cultural emphasis on health and wellness in countries like Colombia is driving the demand for digital fitness and well-being solutions among the population.

Underlying macroeconomic factors: The growth of the Online Doctor Consultations market in South America is also influenced by macroeconomic factors such as increasing internet penetration, smartphone adoption, and government initiatives to promote digital healthcare services. As more people gain access to the internet and mobile devices, the potential customer base for online doctor consultations, digital fitness, and digital treatment and care services expands, driving market growth in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.