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Online Pharmacy - Japan

Japan

The projected revenue in the Online Pharmacy market in Japan is estimated to reach €4.59bn in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 10.58%, resulting in a projected market volume of €7.59bn by 2029.
The user penetration is anticipated to be 14.31% in 2024 and is projected to increase to 17.33% by 2029.
The average revenue per user (ARPU) is expected to be €261.50.
In a global comparison, the majority of revenue will be generated United States, amounting to €22,190.00m in 2024.
Japan's online pharmacy market is booming, driven by the country's tech-savvy population and increasing demand for convenient and accessible healthcare services.

Key regions: Germany, United States, Asia, Italy, Japan

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Analyst Opinion

The Online Pharmacy market in Japan is experiencing significant growth and development, driven by various factors that cater to the changing needs and preferences of consumers in the country.

Customer preferences: Customers in Japan are increasingly turning to online pharmacies for the convenience and accessibility they offer. With busy lifestyles and a strong emphasis on technology and innovation, many consumers prefer the ease of ordering medications and healthcare products online. Additionally, the aging population in Japan is driving the demand for healthcare services, including online pharmacies that provide a convenient way to access medications and healthcare products.

Trends in the market: In Japan, there is a growing trend towards the use of medication checker apps to ensure the safety and accuracy of medications. These apps provide valuable information about drug interactions, side effects, and proper dosages, helping consumers make informed decisions about their healthcare. Furthermore, the market for contraception and fertility apps is also expanding in Japan, as more individuals seek convenient and discreet ways to manage their reproductive health.

Local special circumstances: Japan has a unique regulatory environment that influences the online pharmacy market in the country. Strict regulations and quality standards ensure the safety and efficacy of medications sold online, giving consumers confidence in the products they purchase. Additionally, the strong cultural emphasis on privacy and discretion plays a role in the popularity of online pharmacies and healthcare apps in Japan.

Underlying macroeconomic factors: The growing healthcare costs in Japan, coupled with an increasing demand for convenient and affordable healthcare solutions, are driving the growth of the online pharmacy market in the country. As the population ages and healthcare needs evolve, online pharmacies and healthcare apps are well-positioned to meet the changing needs of consumers in Japan. Additionally, advancements in technology and digital infrastructure support the expansion of the online pharmacy market, making it easier for consumers to access the healthcare products and services they need.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.