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Online Pharmacy - Germany

Germany

The projected revenue in the Online Pharmacy market in Germany is expected to reach €2.27bn in 2024.
It is further anticipated that the revenue will demonstrate an annual growth rate (CAGR 2024-2028) of 8.36%, resulting in a projected market volume of €3.13bn by 2028.
The user penetration rate is expected to be 31.60% in 2024 and is projected to increase to 36.44% by 2028.
The average revenue per user (ARPU) is anticipated to be €83.73.
In comparison to other countries, in the United States is expected to generate the highest revenue, amounting to €16,910.00m in 2024, in the Online Pharmacy market.
Germany's online pharmacy market is seeing a surge in demand, driven by the country's strong healthcare system and tech-savvy population.

Key regions: Germany, United States, Asia, Italy, Japan

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Analyst Opinion

The Online Pharmacy market in Germany has been experiencing significant growth and development in recent years.

Customer preferences: German consumers are increasingly turning to online pharmacies for the convenience of ordering medications from the comfort of their own homes. With busy lifestyles and a strong emphasis on efficiency, many customers appreciate the ease of browsing and purchasing healthcare products online.

Trends in the market: One notable trend in the German Online Pharmacy market is the rise of medication checker apps. These apps provide valuable information to consumers about potential drug interactions, side effects, and proper dosage, helping them make more informed decisions about their healthcare. Additionally, there is a growing demand for contraception and fertility apps, reflecting a shift towards digital solutions for family planning.

Local special circumstances: In Germany, the healthcare system is known for its strict regulations and high standards of quality. This environment has fostered trust among consumers in online pharmacies that adhere to these regulations, leading to a preference for reputable and licensed platforms. Furthermore, the country's aging population and increasing prevalence of chronic diseases have contributed to the growing demand for online pharmacy services.

Underlying macroeconomic factors: The strong economy in Germany has provided consumers with the purchasing power to buy healthcare products and services, including those offered by online pharmacies. Additionally, the digital infrastructure in the country is well-developed, making it easy for online pharmacy platforms to reach a wide customer base. The government's support for eHealth initiatives and digital healthcare solutions has also played a role in driving the growth of the Online Pharmacy market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.