Digital Treatment & Care - Germany

  • Germany
  • The Digital Treatment & Care market in Germany is expected to generate revenues of €2,882.00m by 2024.
  • Furthermore, the market is projected to exhibit a compound annual growth rate (CAGR) of 8.68% from 2024 to 2028, resulting in a market volume of €4,021.00m by 2028.
  • The user penetration rate is forecasted to be 53.43% in 2024 and is expected to reach 74.65% by 2028.
  • The average revenue per user (ARPU) is projected to be €64.50.
  • In comparison to other countries, in the United States is anticipated to generate the highest revenue, amounting to €22,160.00m in 2024.
  • Germany's digital health market is experiencing a surge in the adoption of digital treatment and care solutions, revolutionizing the way healthcare is delivered and improving patient outcomes.

Key regions: Japan, India, United States, Canada, Italy

 
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Analyst Opinion

The Digital Treatment & Care market in Germany is experiencing significant growth and development, driven by various factors influencing consumer behavior and technological advancements in healthcare.

Customer preferences:
Consumers in Germany are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized experiences. The demand for contraception/fertility apps, medication checker apps, online pharmacies, and other digital health tools is on the rise as individuals prioritize self-care and proactive health management.

Trends in the market:
In Germany, there is a growing trend towards the adoption of smart health devices such as smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These devices offer real-time monitoring, data tracking, and connectivity to healthcare providers, empowering users to take control of their health outcomes. Additionally, the Digital Therapeutics segment is gaining traction in the market, with a focus on evidence-based interventions for chronic conditions.

Local special circumstances:
Germany has a well-established healthcare system with a strong emphasis on quality, innovation, and patient-centric care. This environment fosters the adoption of digital treatment and care solutions, as regulatory frameworks support the integration of technology into healthcare practices. Moreover, the German population is tech-savvy and receptive to digital health tools, contributing to the growth of the market in the country.

Underlying macroeconomic factors:
The German healthcare market is characterized by high healthcare expenditures, an aging population, and increasing chronic disease burden. As a result, there is a growing need for efficient and cost-effective healthcare solutions, driving the demand for digital treatment and care services. Additionally, government initiatives and policies promoting digital health innovation further support the expansion of the market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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