Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Germany

Germany

In 2024, the projected revenue in the Fitness-Tracker market in Germany is expected to reach €1,206.00m.
This is projected to show an annual growth rate of 3.37% (CAGR 2024-2028), resulting in a projected market volume of €1,377.00m by 2028.
The user penetration rate is expected to be 12.70% in 2024 and is projected to reach 13.40% by 2028.
The average revenue per user (ARPU) is expected to be €139.40.
In comparison to other countries, in China is expected to generate the highest revenue in the Fitness-Tracker market, reaching €23,870.00m in 2024.
Germany is experiencing a surge in demand for fitness trackers as consumers prioritize health and wellness in a tech-savvy society.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

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Analyst Opinion

The Fitness Trackers market in Germany has been experiencing significant growth and development in recent years.

Customer preferences: German consumers are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. With a strong emphasis on leading a healthy lifestyle, many individuals are turning to fitness trackers to monitor their activity levels, set fitness goals, and track their progress over time.

Trends in the market: One notable trend in the German Fitness Trackers market is the integration of online doctor consultation services within fitness tracker platforms. This allows users to not only track their physical activity but also consult with healthcare professionals remotely, making it a convenient and holistic solution for health monitoring. Additionally, the market is seeing a rise in digital treatment and care features within fitness trackers, providing users with personalized health recommendations and guidance.

Local special circumstances: Germany has a well-established healthcare system with a strong focus on preventive care and digital health solutions. This environment has created a favorable landscape for the adoption of fitness trackers and other digital health technologies. The country's tech-savvy population and high smartphone penetration rate further contribute to the growing popularity of fitness trackers in Germany.

Underlying macroeconomic factors: The growing awareness of the importance of health and fitness, coupled with an aging population and increasing healthcare costs, are driving the demand for fitness trackers in Germany. Additionally, advancements in technology and the availability of affordable wearable devices have made fitness trackers more accessible to a wider range of consumers. These macroeconomic factors are likely to continue fueling the growth of the Fitness Trackers market in Germany in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.