Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Portugal

Portugal

The Health & Wellness Coaching market in Portugal is expected to generate a revenue of €67.03m in 2024.
This market is projected to grow at an annual growth rate of 5.22% (CAGR 2024-2029), resulting in a market volume of €86.45m by 2029.
The user penetration rate is estimated to be 35.16% in 2024 and is expected to reach 42.04% by 2029.
The average revenue per user (ARPU) is projected to be €18.65.
In comparison to other countries, United States is anticipated to generate the highest revenue, amounting to €3,514.00m in 2024.
In Portugal, the demand for digital health coaching services in the health and wellness sector is on the rise, driven by a growing emphasis on preventive healthcare and self-care.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in Portugal is experiencing significant growth and evolution, driven by shifting consumer preferences and the increasing awareness of the importance of leading a healthy lifestyle.

Customer preferences: Consumers in Portugal are increasingly turning to Health & Wellness Coaching apps to take control of their health and well-being. Fitness apps are popular among individuals looking to stay active and track their physical activity, while Nutrition apps are in demand as people become more conscious of their dietary choices. Additionally, Meditation apps are gaining traction as individuals seek ways to manage stress and improve their mental well-being.

Trends in the market: In Portugal, there is a noticeable trend towards holistic health and wellness, with consumers looking for comprehensive solutions that address both physical and mental well-being. This has led to the rise of Health & Wellness Coaching apps that offer a combination of fitness, nutrition, and meditation features in a single platform. Moreover, personalized coaching and tailored recommendations are becoming increasingly important to users, driving the development of more sophisticated app functionalities.

Local special circumstances: Portugal's growing focus on health and wellness can be attributed to a variety of factors, including an aging population that is becoming more health-conscious, as well as a rise in chronic lifestyle-related diseases. Additionally, the country's pleasant climate and outdoor lifestyle encourage individuals to engage in physical activities, further fueling the demand for Fitness apps. The increasing availability of healthy food options and a cultural emphasis on work-life balance also contribute to the popularity of Nutrition and Meditation apps.

Underlying macroeconomic factors: The improving economic conditions in Portugal have resulted in higher disposable incomes, allowing individuals to invest more in their health and well-being. As a result, the Health & Wellness Coaching market is experiencing a surge in demand, with consumers willing to pay for premium app features and services. Furthermore, the government's initiatives to promote healthy living and preventive healthcare are creating a supportive environment for the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.