Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Portugal

Portugal

The Fitness-Tracker market in Portugal is expected to reach a revenue of €116.50m in 2024.
This projection indicates a steady growth rate of 6.01%, resulting in a projected market volume of €156.00m by 2029.
The user penetration is estimated to be 13.42% in 2024 and is projected to increase to 19.74% by 2029.
The average revenue per user (ARPU) is expected to be €84.97.
When compared to the global market, United States is expected to generate the highest revenue, reaching €10,080.00m in 2024.
Portugal's fitness tracker market is experiencing significant growth, with a rising demand for wearable technology among health-conscious consumers.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Fitness Trackers market in Portugal is rapidly evolving, driven by shifting consumer preferences towards digital fitness and well-being solutions, online doctor consultations, and digital treatment and care services.

Customer preferences: Consumers in Portugal are increasingly prioritizing their health and well-being, leading to a growing demand for fitness trackers that can help them monitor their physical activity, sleep patterns, and overall health metrics. The convenience of accessing online doctor consultations and receiving digital treatment and care services is also appealing to customers looking for efficient and accessible healthcare solutions.

Trends in the market: In Portugal, there is a noticeable trend towards the adoption of digital fitness trackers that offer advanced features such as heart rate monitoring, GPS tracking, and personalized workout recommendations. The integration of online doctor consultations into fitness tracker platforms is gaining popularity, allowing users to easily consult healthcare professionals and receive personalized advice. Moreover, the rise of digital treatment and care services is transforming the healthcare landscape in Portugal, enabling patients to receive remote medical assistance and monitoring from the comfort of their homes.

Local special circumstances: Portugal's healthcare system is experiencing increasing pressure to provide efficient and cost-effective services to a growing population. The adoption of digital solutions like fitness trackers, online doctor consultations, and digital treatment and care platforms is helping to alleviate some of these challenges by offering innovative ways to deliver healthcare services. Additionally, the tech-savvy population in Portugal is quick to embrace new technologies, making the market ripe for the expansion of digital health solutions.

Underlying macroeconomic factors: The evolving healthcare landscape in Portugal, coupled with advancements in technology and changing consumer behaviors, is fueling the growth of the Fitness Trackers market. The government's focus on promoting digital health initiatives and improving access to healthcare services is creating a conducive environment for the development of digital fitness and well-being solutions in the country. Additionally, the increasing prevalence of chronic diseases and the need for remote monitoring and care are driving the demand for innovative digital health technologies in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.