Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Ireland

Ireland

The Health & Wellness Coaching market in Ireland is projected to reach a revenue of €60.20m by 2024.
It is expected to show an annual growth rate of 12.11% (CAGR 2024-2029), resulting in a projected market volume of €106.60m by 2029.
The user penetration is forecasted to be 69.15% in 2024 and is expected to increase to 94.80% by 2029.
The average revenue per user (ARPU) is projected to be €17.10.
In a global comparison, United States is expected to generate the highest revenue, amounting to €3,514.00m in 2024.
In Ireland, the demand for Health & Wellness Coaching in the Digital Health market is rapidly increasing due to the country's growing focus on preventive healthcare.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in Ireland is experiencing significant growth, driven by increasing awareness of the importance of holistic well-being among the population.

Customer preferences: In Ireland, there is a growing demand for Health & Wellness Coaching services, including Fitness apps, Nutrition apps, and Meditation apps. Consumers are increasingly looking for convenient and personalized solutions to improve their overall health and well-being. The convenience of accessing these services through mobile apps appeals to the tech-savvy Irish population, who are keen on incorporating wellness practices into their daily routines.

Trends in the market: Fitness apps are gaining popularity in Ireland as more people are prioritizing physical fitness and looking for ways to stay active. These apps offer a wide range of workout options, from high-intensity interval training to yoga, catering to the diverse preferences of users. On the other hand, Nutrition apps are witnessing a surge in demand as Irish consumers become more conscious of their dietary choices and seek guidance on maintaining a healthy diet. These apps provide personalized meal plans, nutritional information, and tracking features to help users achieve their health goals. Additionally, Meditation apps are becoming increasingly popular in Ireland as people recognize the benefits of mindfulness and stress reduction. These apps offer guided meditation sessions, breathing exercises, and relaxation techniques to help users improve their mental well-being.

Local special circumstances: Ireland's unique cultural emphasis on community and well-being plays a significant role in driving the growth of the Health & Wellness Coaching market. The Irish population values a balanced lifestyle that encompasses physical, mental, and emotional health, making them receptive to holistic wellness solutions. Additionally, the increasing focus on mental health awareness in Ireland has led to a rise in the adoption of Meditation apps as a tool for managing stress and anxiety.

Underlying macroeconomic factors: The growing economy in Ireland has contributed to an increase in disposable income levels, allowing consumers to invest in Health & Wellness Coaching services. As people prioritize their health and well-being, they are willing to spend on fitness, nutrition, and meditation apps to support their overall wellness goals. Moreover, the prevalence of digital technology and smartphone usage in Ireland has made it easier for individuals to access and utilize these Health & Wellness Coaching services on the go.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.