Weather - China

China

in China, a country known for its rich history and vast population, is set to play a significant role in the Weather market.
According to projections, the total revenue in this market is expected to reach €0.51bn in 2022.
This figure represents the combined revenue generated from various sources within the Weather market.
Looking ahead, the market is expected to experience a steady growth rate of 10.78%, calculated as the Compound Annual Growth Rate (CAGR) from 2022 to 2027.
This growth trajectory is anticipated to result in a projected market volume of €0.87bn by 2027.
These numbers illustrate the promising potential of the Weather market in China.
Breaking down the revenue sources within the Weather market, it is projected that in-app purchases (IAP) will generate €135.10m in 2022.
This revenue stream is driven by users making purchases within weather-related applications.
Additionally, paid app revenue in the Weather market is expected to reach €14.48m in 2022.
This revenue is generated from users purchasing weather-related applications outright.
Another significant revenue source in the Weather market is advertising.
It is projected that advertising revenue will reach €360.60m in 2022.
This revenue is generated through advertisements displayed within weather-related applications.
Furthermore, the number of downloads in the Weather market is expected to reach 285.40m downloads in 2022.
This represents the total number of times weather-related applications are downloaded by users.
Considering these figures, the average revenue per download is currently estimated to be €1.79.
This metric highlights the average revenue generated from each individual download in the Weather market.
In a global context, it is interesting to note that in the United States leads in terms of revenue generation in the Weather market.
In 2022, it is projected that in the United States will generate €653.10m in revenue, making it the top revenue-generating country in this market segment.
As we analyze the numbers and forecast the future of the Weather market, it becomes evident that in China has a significant role to play.
With its large population and growing digital landscape, the Weather market in China holds immense potential for revenue growth and technological advancements.

Key regions: Asia, India, Germany, South Korea, Europe

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.