Medical - China

  • China
  • The Medical market in China is poised for significant growth, with total projected revenue expected to reach €0.35bn in 2022.
  • This forecast indicates a promising market segment that is likely to attract substantial investments and attention.
  • Looking ahead, the Medical market is projected to experience a steady annual growth rate (CAGR 2022-2027) of 9.61%, resulting in a projected market volume of €0.54bn by 2027.
  • Within the Medical market, in-app purchase (IAP) revenue is anticipated to reach €241.90m in 2022.
  • This revenue stream demonstrates the increasing popularity of digital platforms and services within the Medical market industry.
  • Additionally, paid app revenue is projected to hit €4.86m in 2022, highlighting the potential for monetization through app purchases.
  • Advertising revenue in the Medical market is also expected to contribute significantly, with projections indicating a reach of €105.10m in 2022.
  • This suggests a growing interest from businesses and organizations in leveraging the Medical market for advertising purposes.
  • In terms of user engagement and adoption, the number of downloads in the Medical market is estimated to reach 145.00m downloads in 2022.
  • This figure reflects the increasing demand for Medical market-related apps and services among users in China.
  • Furthermore, the average revenue per download is currently expected to amount to €2.43, indicating the potential for profitability within the Medical market.
  • This metric provides insights into the monetization potential for developers and stakeholders operating within this segment.
  • When comparing the Medical market globally, it is worth noting that in the United States leads in terms of revenue generation, with an expected total revenue of €460.20m in 2022.
  • This highlights in the United States as a significant player in the Medical market, underscoring its dominance in generating revenue within this sector.
  • Overall, the Medical market in China presents a promising landscape for growth and investment opportunities.
  • With projected revenue figures on the rise, coupled with increasing user engagement and adoption, this market segment is poised for a prosperous future.

Key regions: United States, Asia, Europe, South Korea, Japan

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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