Weather - Asia

Asia

The Weather market in Asia is expected to experience significant growth in the coming years.
By 2022, the total revenue in this market is projected to reach €0.60bn.
This is a substantial figure that demonstrates the market's potential.
Furthermore, it is anticipated that the Weather market will continue to expand at an annual growth rate of 11.15% from 2022 to 2027, resulting in a projected market volume of €1.03bn by 2027.
This growth rate signifies the increasing demand and popularity of weather-related products and services in the region.
When examining the revenue breakdown within the Weather market, it is projected that in-app purchases (IAP) will contribute significantly.
In 2022, IAP revenue is expected to reach €161.80m.
This indicates the willingness of consumers to make additional purchases within weather apps to enhance their experience.
Additionally, paid app revenue in the Weather market is projected to reach €16.95m in 2022.
This revenue stream highlights the market's potential for developers to monetize their weather-related applications through upfront payments.
Advertising revenue also plays a significant role in the Weather market.
It is projected to reach €419.00m in 2022.
This revenue stream is a result of advertisers recognizing the market's potential and leveraging weather apps as a platform to reach their target audience.
The number of downloads in the Weather market is expected to reach 0.42bn downloads in 2022.
This high number of downloads indicates the widespread use and popularity of weather apps among consumers in Asia.
In terms of revenue per download, the average currently stands at €1.43.
This metric provides insight into the monetization potential of each user in the Weather market.
When comparing global figures, it is evident that in the United States generates the most revenue in the Weather market.
In 2022, in the United States is projected to generate €653.10m in revenue.
This highlights the market's profitability in this particular country.
Overall, the Weather market in Asia is poised for significant growth, with various revenue streams contributing to its expansion.
The projected figures demonstrate the market's potential and highlight the opportunities available for businesses and developers in this sector.

Key regions: Asia, India, Germany, South Korea, Europe

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.