Games - Worldwide

Definition:

The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.

Structure:

We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.

Additional Information:

We consider three different sources of revenue:

• Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
• Paid app revenue from the one-time purchase of an app
• Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.