Puzzle Games - Worldwide

  • Worldwide
  • The Puzzle Games market is expected to witness significant growth in the coming years.
  • In 2022, the total revenue in this market worldwide is projected to reach a staggering €12.76bn units of currency.
  • This growth is driven by various factors, including the increasing popularity of puzzle games among consumers.
  • Looking ahead, the market is expected to continue its upward trajectory, with an annual growth rate (CAGR 2022-2027) of 9.00%.
  • By 2027, the projected market volume is estimated to reach an impressive €20.55bn units of currency.
  • This indicates a strong demand for puzzle games and a lucrative market for developers and publishers.
  • When it comes to revenue sources within the Puzzle Games market, in-app purchases (IAP) play a significant role.
  • In 2022, the projected revenue from in-app purchases is expected to reach €5.66bn units of currency.
  • This revenue stream is driven by the increasing number of players who make in-app purchases to enhance their gaming experience.
  • Additionally, paid app revenue is another important aspect of the Puzzle Games market.
  • In 2022, the projected revenue from paid apps is estimated to reach €0.05bn units of currency.
  • This revenue is generated through the sale of puzzle games as standalone apps.
  • Furthermore, advertising revenue is a crucial component of the Puzzle Games market.
  • In 2022, the projected revenue from advertising is expected to reach €7.06bn units of currency.
  • This revenue is generated through in-game advertisements that are displayed to players during their gaming sessions.
  • The number of downloads in the Puzzle Games market is also expected to increase significantly.
  • In 2022, the projected number of downloads is estimated to reach 12.60bn downloads.
  • This indicates a high level of interest and engagement from players worldwide.
  • Currently, the average revenue per download in the Puzzle Games market is estimated to be €1.01 units of currency.
  • This metric provides insights into the monetization potential of puzzle games and reflects the revenue generated per individual download.
  • When comparing revenue generated across different countries, in the United States stands out as the leader in the Puzzle Games market.
  • In 2022, the projected revenue generated in the United States alone is estimated to reach a substantial €5,235.00m units of currency.
  • This highlights the strong presence and market demand for puzzle games in the United States.
  • Overall, the Puzzle Games market is poised for significant growth in the coming years, driven by factors such as increasing consumer demand, advancements in technology, and innovative game offerings.
  • Developers and publishers operating in this market have a lucrative opportunity to capitalize on the growing popularity of puzzle games worldwide.

Key regions: Germany, China, United States, Europe, Asia

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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