Market Insights Consumer Toys & Hobby Toys & Games

Board Games - United States

United States

The Board Games market in the United States is projected to generate a revenue of €3bn in 2024.
This market is expected to exhibit an annual growth rate of 4.47% from 2024 to 2028, according to the compound annual growth rate (CAGR) during that period.
In terms of global comparison, in the United States leads in revenue generation, with €3bn projected for 2024.
When considering the total population figures, the per person revenue generated in 2024 amounts to €7.33.
The United States' board game market is experiencing a surge in popularity, with a growing demand for strategy-based games among both casual and hardcore gamers.

Key regions: Germany, United Kingdom, Asia, Europe, China

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on goods people buy for their leisure activities and hobbies.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use in-house market research, national statistical offices, international institutions, trade associations, third-party studies, and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and household number. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for forecasting the Toys & Hobby market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.