Ready-to-Drink (RTD) Coffee & Tea - Thailand

The Ready-to-Drink (RTD) Coffee & Tea market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of RTD coffee and tea products. The fast-paced lifestyle of urban dwellers and the increasing number of working professionals have fueled the demand for ready-to-drink beverages that can be easily consumed anytime, anywhere. Additionally, the younger generation in Thailand has shown a particular affinity for these products, as they are often seen as trendy and fashionable.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Thailand is the increasing demand for healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories, and contain natural ingredients. As a result, there has been a rise in the availability of RTD coffee and tea products that are made with organic ingredients, contain no artificial sweeteners, and are enriched with functional ingredients such as vitamins and antioxidants. Another trend in the market is the growing popularity of premium and artisanal RTD coffee and tea products. Thai consumers are willing to pay a premium for high-quality beverages that offer unique flavors and superior taste. This has led to the emergence of specialty coffee and tea brands that focus on sourcing premium beans and leaves, and use innovative brewing techniques to create a distinct flavor profile.

Local special circumstances: Thailand has a strong coffee and tea culture, with a long history of coffee and tea consumption. This cultural background has created a favorable environment for the growth of the RTD Coffee & Tea market in the country. Thai consumers have a sophisticated palate and appreciate the nuances of different coffee and tea varieties. This has led to the introduction of a wide range of RTD coffee and tea products in the market, catering to different taste preferences.

Underlying macroeconomic factors: Thailand's growing economy and rising disposable income levels have also played a significant role in driving the growth of the RTD Coffee & Tea market. As consumers have more spending power, they are more willing to indulge in premium and higher-priced beverages. Additionally, the expansion of modern retail channels, such as convenience stores and supermarkets, has made it easier for consumers to access a wide variety of RTD coffee and tea products. The increasing urbanization and Westernization of Thai society have also contributed to the growing popularity of RTD coffee and tea, as these products are often associated with modernity and a cosmopolitan lifestyle. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Thailand is witnessing strong growth due to changing customer preferences, including a preference for convenience and healthier options, as well as the popularity of premium and artisanal products. The country's rich coffee and tea culture, along with favorable macroeconomic factors such as a growing economy and rising disposable income levels, have further fueled the growth of this market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.