Ready-to-Drink (RTD) Coffee & Tea - Portugal

The Ready-to-Drink (RTD) Coffee & Tea market in Portugal has experienced significant growth in recent years, driven by changing consumer preferences and increasing demand for convenience beverages.

Customer preferences: Portuguese consumers have shown a growing preference for ready-to-drink coffee and tea beverages due to their convenience and on-the-go nature. With busy lifestyles and a need for quick and easy refreshment options, RTD coffee and tea products have become popular choices among consumers. Additionally, the younger generation in Portugal has shown a particular affinity for these beverages, as they are seen as trendy and fashionable.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Portugal is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar and free from artificial ingredients. As a result, there has been a rise in the availability of RTD coffee and tea products that are made with natural ingredients and have reduced sugar content. This trend is also reflected in the growing popularity of cold brew coffee and herbal tea blends, which are perceived as healthier alternatives to traditional coffee and tea beverages. Another trend in the market is the introduction of innovative flavors and product variations. Manufacturers are constantly launching new and unique flavors to cater to the diverse tastes of consumers. Flavors such as matcha, chai, and caramel have gained popularity in the RTD coffee and tea market in Portugal, providing consumers with a wider range of options to choose from. Additionally, there has been an increase in the availability of organic and fair-trade certified RTD coffee and tea products, appealing to consumers who prioritize sustainability and ethical sourcing.

Local special circumstances: Portugal has a strong coffee culture, with a preference for strong and flavorful espresso-based beverages. This cultural preference has influenced the RTD coffee market, with a focus on delivering a rich and authentic coffee experience in ready-to-drink formats. Manufacturers have responded to this preference by incorporating high-quality coffee beans and ensuring that the taste and aroma of their RTD coffee products are on par with traditional espresso drinks.

Underlying macroeconomic factors: The growth of the RTD Coffee & Tea market in Portugal can also be attributed to favorable macroeconomic factors. The country has experienced a steady increase in disposable income, allowing consumers to spend more on convenience beverages. Additionally, the rise of e-commerce and online grocery platforms has made it easier for consumers to access and purchase RTD coffee and tea products. This convenience factor, coupled with the increasing availability of a wide range of products, has contributed to the growth of the market. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Portugal has witnessed significant growth due to changing consumer preferences, including a demand for healthier options and innovative flavors. The country's strong coffee culture and favorable macroeconomic factors have also played a role in driving the market's development. As consumer lifestyles continue to evolve, it is likely that the market will continue to expand, with a focus on meeting the demands for convenience, health-consciousness, and unique flavor experiences.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.