Bottled Water - Portugal

The Bottled Water market in Portugal has been experiencing significant growth in recent years. Customer preferences for healthier beverage options and the convenience of bottled water have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have further propelled the development of the market. Customer preferences in Portugal have shifted towards healthier beverage options, with many consumers seeking alternatives to sugary drinks. Bottled water provides a refreshing and low-calorie option that appeals to health-conscious individuals. Furthermore, the convenience of bottled water, particularly in single-serve formats, has made it a popular choice for on-the-go consumption. This preference for healthier and convenient beverages has driven the demand for bottled water in the market. Trends in the market indicate a growing focus on sustainability and eco-friendly packaging. Consumers in Portugal are increasingly concerned about the environmental impact of plastic waste. As a result, there has been a rise in the demand for bottled water brands that use eco-friendly packaging materials, such as recycled plastic or biodegradable materials. This trend reflects a broader global movement towards sustainable consumption and has influenced the development of the bottled water market in Portugal. Local special circumstances in Portugal, such as the country's warm climate and tourism industry, have also contributed to the growth of the bottled water market. Portugal is known for its sunny weather and beautiful beaches, attracting a large number of tourists each year. Tourists, as well as locals, often prefer to consume bottled water to stay hydrated in the hot weather. The tourism industry has created a consistent demand for bottled water, driving market growth. Underlying macroeconomic factors have also played a role in the development of the bottled water market in Portugal. The country's improving economy and rising disposable incomes have increased consumer purchasing power. As a result, consumers are more willing to spend on premium bottled water brands and higher-priced products, driving market growth. Additionally, the growing urban population and changing lifestyles have led to an increased demand for convenient and portable beverages, further fueling the growth of the market. In conclusion, the Bottled Water market in Portugal has experienced significant growth due to customer preferences for healthier beverage options and the convenience of bottled water. The market has also been influenced by local special circumstances, such as the country's warm climate and tourism industry. Underlying macroeconomic factors, including improving economy and rising disposable incomes, have further propelled the development of the market. As the demand for healthier and convenient beverages continues to rise, the bottled water market in Portugal is expected to maintain its growth trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.