Ready-to-Drink (RTD) Coffee & Tea - Fiji

The Ready-to-Drink (RTD) Coffee & Tea market in Fiji is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Fiji are shifting towards convenience and healthier beverage options. With busy lifestyles and increasing health consciousness, consumers are seeking ready-to-drink coffee and tea products that provide a quick and easy solution for their caffeine fix. The convenience factor of RTD beverages allows consumers to enjoy their favorite beverages on-the-go, without the need for brewing or preparation. Additionally, consumers are becoming more health-conscious and are seeking beverages that offer functional benefits, such as natural ingredients, low sugar content, and added vitamins or antioxidants. Trends in the RTD Coffee & Tea market in Fiji are aligned with the global market trends, but with some local variations. One of the key trends is the increasing popularity of cold brew coffee and tea. Cold brew beverages offer a smoother and less acidic taste compared to traditional brewed coffee and tea, making them appealing to a wider range of consumers. Another trend is the introduction of innovative flavors and blends, catering to the diverse taste preferences of consumers. This includes unique combinations of fruits, herbs, and spices, creating refreshing and exotic flavor profiles. Local special circumstances in Fiji also contribute to the development of the RTD Coffee & Tea market. Fiji is a popular tourist destination, attracting visitors from around the world. This presents an opportunity for RTD beverage manufacturers to target the tourism sector and offer their products to international travelers. Additionally, Fiji has a strong coffee and tea culture, with a growing number of specialty coffee shops and tea houses. This cultural affinity towards coffee and tea creates a favorable environment for the growth of the RTD market. Underlying macroeconomic factors also play a role in the development of the RTD Coffee & Tea market in Fiji. The country's economy has been experiencing steady growth, leading to an increase in disposable income and consumer spending. As consumers have more purchasing power, they are willing to spend on premium and higher-priced RTD coffee and tea products. Furthermore, the growing middle class in Fiji is driving the demand for convenient and indulgent beverages, further fueling the growth of the RTD market. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Fiji is witnessing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards convenience and healthier options, the popularity of cold brew and innovative flavors, the tourism sector, the coffee and tea culture, and the country's economic growth all contribute to the positive trajectory of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.