Ready-to-Drink (RTD) Coffee - Fiji

The Ready-to-Drink (RTD) Coffee market in Fiji has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the RTD Coffee market in Fiji is the changing preferences of consumers. As people have become more health-conscious and busy, they are looking for convenient and on-the-go options for their caffeine fix. Ready-to-Drink Coffee provides a convenient solution for consumers who want a quick and easy way to enjoy their favorite coffee flavors without the hassle of brewing it themselves.

Trends in the market: The RTD Coffee market in Fiji has seen an increase in the variety of flavors and options available to consumers. In addition to traditional coffee flavors such as mocha and latte, there has been a rise in the popularity of unique and exotic flavors like coconut and vanilla. This trend is driven by the demand for new and exciting flavors that cater to the diverse tastes of consumers. Another trend in the market is the growing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic flavor. This trend is driven by the increasing demand for healthier and less acidic coffee options.

Local special circumstances: Fiji is known for its tropical climate and beautiful beaches, which attract tourists from all over the world. The tourism industry in Fiji has been growing steadily, and this has had a positive impact on the RTD Coffee market. Tourists, especially those from countries with a strong coffee culture, are looking for familiar and convenient options for their coffee fix while on vacation. The RTD Coffee market in Fiji has capitalized on this demand by offering a wide range of products that cater to the preferences of tourists.

Underlying macroeconomic factors: The growing middle class in Fiji has also contributed to the growth of the RTD Coffee market. As disposable incomes rise, consumers are willing to spend more on convenience and luxury items like RTD Coffee. The increasing urbanization and modernization of Fiji's cities have also played a role in the growth of the market. As more people move to urban areas and adopt a fast-paced lifestyle, the demand for convenient and on-the-go options like RTD Coffee has increased. In conclusion, the Ready-to-Drink Coffee market in Fiji is experiencing significant growth due to changing customer preferences, trends in the market such as the variety of flavors and the popularity of cold brew coffee, local special circumstances such as the tourism industry, and underlying macroeconomic factors such as the growing middle class and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.