Ready-to-Drink (RTD) Coffee & Tea - Chile

The Ready-to-Drink (RTD) Coffee & Tea market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing preference for convenient and on-the-go beverage options, which has contributed to the rise in popularity of RTD Coffee & Tea products. These beverages provide a quick and easy way for consumers to enjoy their favorite coffee or tea flavors without the need for brewing or steeping. Additionally, the busy lifestyles of many Chileans have led to an increased demand for ready-to-consume beverages that can be easily consumed while on the move.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Chile is the increasing demand for healthier and natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial additives. As a result, manufacturers have started to introduce products that are made with natural ingredients and offer reduced sugar content. This trend is driven by the global shift towards healthier lifestyles and the growing awareness of the negative impact of excessive sugar consumption. Another trend in the market is the rise of innovative flavors and product varieties. Manufacturers are constantly introducing new and unique flavors to cater to the diverse preferences of consumers. This trend is driven by the desire of consumers to try new and exciting flavors, as well as the increasing influence of global food and beverage trends.

Local special circumstances: Chile has a strong coffee culture, with a significant portion of the population being regular coffee drinkers. This cultural preference for coffee has translated into a high demand for RTD Coffee products in the country. Additionally, Chileans have a preference for premium and high-quality products, which has led to the emergence of a market segment for premium RTD Coffee & Tea beverages.

Underlying macroeconomic factors: The growing middle class in Chile has contributed to the growth of the RTD Coffee & Tea market. As disposable incomes increase, consumers have more purchasing power and are able to afford premium and higher-priced products. This has created opportunities for manufacturers to introduce premium RTD Coffee & Tea options to cater to the evolving tastes and preferences of consumers. Furthermore, the expanding retail sector in Chile has played a significant role in the growth of the RTD Coffee & Tea market. The increasing number of supermarkets, convenience stores, and specialty beverage retailers has made these products more accessible to consumers. This has led to greater product visibility and availability, further driving the demand for RTD Coffee & Tea in the country. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Chile is experiencing growth due to consumer preferences for convenience, health-consciousness, and unique flavors. The local coffee culture and preference for premium products, along with the expanding middle class and retail sector, are also contributing factors to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.