Ready-to-Drink (RTD) Coffee - Chile

The Ready-to-Drink (RTD) Coffee market in Chile has been experiencing significant growth in recent years.

Customer preferences: Chilean consumers have shown a growing preference for convenience and on-the-go consumption, which has contributed to the rise in popularity of RTD coffee. With increasingly busy lifestyles, consumers are seeking quick and easy options for their caffeine fix. RTD coffee provides a convenient solution, allowing consumers to enjoy their favorite beverage without the need for brewing or preparation.

Trends in the market: One of the key trends in the RTD coffee market in Chile is the increasing demand for healthier and more natural options. Consumers are becoming more health-conscious and are seeking products that are low in sugar and artificial additives. As a result, there has been a rise in the availability of RTD coffee products that are made with natural ingredients and have reduced sugar content. Another trend in the market is the growing popularity of premium and specialty RTD coffee products. Chilean consumers are willing to pay a premium for high-quality and unique coffee experiences. This has led to the introduction of a wide range of premium RTD coffee products, including cold brews, nitro coffees, and flavored options.

Local special circumstances: Chile has a strong coffee culture, with a long history of coffee consumption. This cultural affinity for coffee has contributed to the growth of the RTD coffee market. Chileans appreciate the taste and aroma of coffee and are open to trying new and innovative coffee products. Additionally, Chile has a well-developed retail infrastructure, with a wide distribution network that reaches both urban and rural areas. This has made it easier for RTD coffee brands to reach a large consumer base and expand their market presence.

Underlying macroeconomic factors: The growing economy in Chile has led to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD coffee. Furthermore, the increasing urbanization in Chile has contributed to the growth of the RTD coffee market. As more people move to cities and lead busy lifestyles, the demand for convenient and on-the-go products has risen. RTD coffee provides a convenient and portable caffeine fix for consumers on the move. In conclusion, the Ready-to-Drink (RTD) Coffee market in Chile is experiencing growth due to customer preferences for convenience and on-the-go consumption, the demand for healthier and more natural options, the popularity of premium and specialty products, Chile's strong coffee culture, well-developed retail infrastructure, growing economy, and increasing urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.