Bottled Water - Malta

The Bottled Water market in Malta has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In line with global trends, Maltese consumers are increasingly choosing bottled water as their preferred beverage option. This can be attributed to a growing awareness of the health benefits of drinking water, as well as concerns over the quality and safety of tap water. With the rise of fitness and wellness culture, bottled water has become a popular choice among health-conscious individuals who prioritize hydration and are looking for a convenient and portable option.

Trends in the market: One of the key trends in the Bottled Water market in Malta is the increasing demand for premium and flavored water products. Consumers are willing to pay a premium for higher quality water that is sourced from natural springs or has undergone additional filtration processes. Additionally, flavored water options, such as infused water with fruit flavors, have gained popularity among those looking for a refreshing and low-calorie alternative to sugary beverages. Another trend in the market is the shift towards sustainable packaging. With growing concerns about plastic waste and its impact on the environment, consumers are actively seeking out bottled water brands that use eco-friendly packaging materials, such as recycled plastic or biodegradable materials. This trend is driven by a desire to reduce plastic waste and contribute to a more sustainable future.

Local special circumstances: Malta's geographical location and climate also contribute to the growth of the Bottled Water market. As an island nation with limited freshwater resources, Malta relies heavily on desalination plants and imported water. This creates a market demand for bottled water as a convenient and reliable source of drinking water. Additionally, the hot and dry Mediterranean climate of Malta further drives the need for hydration, making bottled water a necessity for many residents and tourists.

Underlying macroeconomic factors: The Bottled Water market in Malta is also influenced by macroeconomic factors, such as population growth, tourism, and disposable income levels. The increasing population, coupled with a growing number of tourists visiting the island, has led to a higher demand for bottled water. Additionally, rising disposable incomes have made bottled water more affordable and accessible to a larger segment of the population. In conclusion, the Bottled Water market in Malta is experiencing growth due to changing customer preferences, including a preference for healthier beverage options and a demand for premium and sustainable products. The local special circumstances of limited freshwater resources and a hot climate further contribute to the popularity of bottled water. The underlying macroeconomic factors of population growth, tourism, and disposable income levels also play a role in driving the market growth.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.