Soft Drinks - Malta

The Soft Drinks market in Malta has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for low-sugar and natural drinks. Additionally, the local climate and tourism industry have played a role in driving the growth of the Soft Drinks market in Malta.

Customer preferences: In line with global trends, customers in Malta are increasingly seeking healthier beverage options. This has led to a rise in demand for low-sugar and natural drinks, such as flavored water and herbal teas. Consumers are becoming more conscious of their sugar intake and are actively seeking out alternatives to traditional sugary soft drinks. This shift in preferences has prompted manufacturers to introduce a wider range of healthier options to cater to the changing demands of the market.

Trends in the market: One of the key trends in the Soft Drinks market in Malta is the growing popularity of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as energy-boosting or immune-boosting properties. Functional beverages have gained traction among health-conscious consumers who are looking for added value in their beverage choices. This trend has led to the introduction of a variety of functional drinks in the market, including energy drinks, vitamin-infused waters, and probiotic beverages. Another trend in the Soft Drinks market in Malta is the increasing demand for locally sourced and organic drinks. Consumers are showing a preference for products that are made using locally sourced ingredients and produced using sustainable practices. This trend is driven by a desire to support local businesses and reduce the carbon footprint associated with imported goods. As a result, there has been a rise in the availability of locally produced soft drinks that highlight the unique flavors and ingredients of Malta.

Local special circumstances: The local climate in Malta, with its hot summers and mild winters, creates a favorable environment for the Soft Drinks market. The demand for refreshing beverages is high, especially during the peak tourist season when visitors flock to the island. Soft drinks, such as carbonated beverages and fruit juices, are popular choices among both locals and tourists to quench their thirst and stay hydrated in the warm weather. The tourism industry is another significant factor contributing to the growth of the Soft Drinks market in Malta. The country attracts a large number of tourists each year, who contribute to the overall demand for soft drinks. Tourists often seek out local products and flavors, providing an opportunity for local soft drink manufacturers to showcase their offerings and expand their customer base.

Underlying macroeconomic factors: The growing Soft Drinks market in Malta is also influenced by underlying macroeconomic factors. The country's stable economy and rising disposable incomes have contributed to increased consumer spending on beverages. As consumers have more purchasing power, they are willing to spend on premium and healthier soft drink options. Additionally, the expanding middle class in Malta has led to a larger consumer base for soft drink manufacturers to target. In conclusion, the Soft Drinks market in Malta is experiencing growth due to changing customer preferences towards healthier options, the popularity of functional beverages, the demand for locally sourced and organic drinks, the favorable climate, and the influence of the tourism industry. These trends, coupled with the country's stable economy and rising disposable incomes, have created a favorable environment for the soft drink market to thrive in Malta.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.