Juices - Malta

The Juices market in Malta has been experiencing significant growth in recent years. Customer preferences have shifted towards healthier beverage options, leading to an increased demand for juices. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Malta have been influenced by global health trends. Consumers are becoming more conscious about their health and are actively seeking out nutritious and natural products. As a result, there has been a growing demand for juices that are made from fresh fruits and vegetables, without any added sugars or preservatives. This trend is further fueled by the increasing prevalence of lifestyle diseases, such as obesity and diabetes, which has led consumers to prioritize healthier beverage choices. In line with these customer preferences, the Juices market in Malta has seen a rise in the availability of cold-pressed and organic juices. Cold-pressed juices are made using a hydraulic press that extracts the maximum amount of nutrients from fruits and vegetables, resulting in a more nutrient-dense product. Organic juices, on the other hand, are made from fruits and vegetables that are grown without the use of synthetic pesticides or fertilizers. These products cater to the growing demand for natural and wholesome beverages. Local special circumstances have also played a role in the development of the Juices market in Malta. The country's Mediterranean climate is conducive to the cultivation of a wide variety of fruits and vegetables, which are used to produce juices. This has resulted in a diverse range of flavors and options available to consumers. Additionally, Malta's tourism industry has contributed to the growth of the Juices market, as tourists often seek out local and authentic food and beverage experiences. This has created an opportunity for local juice producers to showcase their products and attract both domestic and international customers. Underlying macroeconomic factors have also influenced the development of the Juices market in Malta. The country's strong economic growth and rising disposable incomes have allowed consumers to spend more on premium and healthier products, including juices. Furthermore, the government's focus on promoting healthy lifestyles and sustainable agriculture has created a favorable environment for the Juices market to thrive. This includes initiatives to support local farmers and encourage the consumption of locally produced fruits and vegetables. In conclusion, the Juices market in Malta is experiencing growth due to shifting customer preferences towards healthier beverage options, the availability of cold-pressed and organic juices, local special circumstances such as climate and tourism, and underlying macroeconomic factors such as economic growth and government initiatives. This trend is expected to continue as consumers become increasingly health-conscious and seek out natural and nutritious beverages.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.